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  1. Transforming your promise into your brand DNA

    the contract, but that’s where the hard work comes in. Your promise, purpose and emotions as an organisation ... to your customers is the lifeblood of any organisation. It doesn’t end at signing the contract, but that’s ...

    Zsofia Raffa - 29/11/2022 - 10:41

  2. How to unlock green growth

    supply. Across industries, given the size of investment and scale of commitment, negotiations on contracts ... to define an optimal commercial model (such as co-creation partnerships, contracting strategy, and pricing ...

    Anonymous (not verified) - 16/09/2022 - 11:16

  3. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    brand Michelob’s “Contract for Change” is an example of a brand demonstrating this progressive approach ... of a buyer at the end of a three-year transition- Michelob made a Contract for Change with US farmers. ... The contract guaranteed farmers a buyer once their organic transition was complete, removing the biggest ...

    Jonathan Turner - 20/07/2022 - 09:29

  4. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

    Then, sales would be ideally positioned to secure contracts with key accounts as their restoration ... range of high-quality services, and then secure contracts with key accounts as their property ...

    David Rowlands - 08/07/2022 - 15:25

  5. Elevation Awards case study: How the Mx Group won Gold for ‘B2B communications agency of the year’ for ‘The Mx Group: Better Relationships, Better Results’

    for B2B Ignite, assisting with speaker selection and conference planning. Mx are also contracted as agency ...

    David Rowlands - 14/06/2022 - 12:33

  6. News: Monthly roundup of new hires in B2B

    to scaleup and converting potential opportunities into contract wins.” Rhian Lindley, marketing director, ...

    David Rowlands - 01/06/2022 - 09:59

  7. What does it mean to be a thought leader?

    Visions. Having contracted a Stanford University professor, Corporate Visions were able to create ...

    David Rowlands - 23/05/2022 - 14:20

  8. Super-charged lead generation: How to drive more ROI from your enquiries

    journey from the first landing on your site to signing the sales contract to discover what is or isn’t ...

    Kate Cox - 26/04/2022 - 09:01

  9. An idiot’s guide to NFTs: An exclusive snippet of Doug Kessler’s Martechopia session

    means each NFT is unique. A token is something ownable and can support a smart contract. In other words, ...

    David Rowlands - 17/03/2022 - 14:46

  10. Inclusivity, diversity and brand: How B2B organisations should (and shouldn’t) address socio-political issues

    movements that has birthed “a strange new normal that doesn’t have a lot of rules.” With Gen Z set to become ...

    David Rowlands - 25/02/2022 - 15:37


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