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  1. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    developments and programs—from product (re-)designs to social media messages to events and online communities— ... be described as 'MM in action,' was designed to explore these questions: Could the reasons ... requiring specific designs and techniques, to apply to future MM studies, including those in B2B? Target ...

    Sue Mizera - 19/11/2021 - 09:34

  2. How to approach your ABX strategy

    into consideration: Is your list designed to help meet revenue goals? Is it aligned with business objectives? Does ...

    David Rowlands - 10/11/2021 - 10:57

  3. News: CMO, chief communications officer and chief growth officer among the fastest growing c-suite roles in the UK, says LinkedIn

    compliance officer. Tasked with designing, implementing and monitoring compliance processes to ensure ...

    David Rowlands - 28/10/2021 - 16:41

  4. Marketing automation implementation- where to begin?

    of the implementation that are a little more complex, such as: Designing email campaign templates. Setting up lead ...

    Tom Ryan - 14/10/2021 - 15:23

  5. News: Hubilo announces £92 million investment as the new era of events begins to unfold

    new business functions, advance platform innovation, strengthen product, engineering and design teams ...

    David Rowlands - 13/10/2021 - 11:51

  6. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    as a marketer you are responsible for everything from product (re-)designs and social media messages, to events, ... this into product design, community support, communications campaigns, etc; all with HighKit’s deep understanding ... such as on design and content (both current and future) of your products and services. HighKit’s jersey designs ...

    Sue Mizera - 13/10/2021 - 09:49

  7. Agile marketing can be your enabler of opportunity

    to rapidly design, test and evaluate solutions that deliver more value to the customer and the bottom line. ...

    Steven Cozens - 12/10/2021 - 10:45

  8. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    Matt stresses the importance of designing this to be one business, not a network. He dismisses the idea ...

    Lucy Gillman - 08/10/2021 - 10:04

  9. How to develop more effective alliance partner sales tools

    hasn’t obtained enough market awareness.  Sales tools for the aware stage are designed to get attention ...

    Rod Griffith - 06/10/2021 - 12:01

  10. Improving ecommerce efficiency with product information management workflows

    is designed or purchased, and is often the foundation for creating a number of important customer experiences, ...

    Nate Holmes - 04/10/2021 - 17:32


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