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  1. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    body text. He advises making design ‘scannable’, checking this with a five-second flick test: if you ...

    Lucy Gillman - 01/10/2021 - 14:20

  2. News: durhamlane and Cyance launch new report

    to understand their business challenges and design helpful content that provides actionable insights ...

    Anonymous (not verified) - 29/09/2021 - 11:44

  3. Marketing process improvement isn’t just for the tough times

    far too busy creating content, organising agencies, designing campaigns and managing (at least) ...

    Steven Cozens - 29/09/2021 - 09:55

  4. The must-have skills marketing teams need for automation success

    don’t necessarily need to be graphic designers and copywriting specialists, they do need to have an eye ... be tapped into to better engage the audience. This could be creativity in design elements, personalisation ...

    Tom Ryan - 28/09/2021 - 16:26

  5. How to build a customer insight strategy: An interview with Dr. Christine Bailey

    which markets to operate in and what products to develop, rather than just designing great products ... and deciding whom to sell to.” Although it still can work both ways (i.e. you can of course still design ...

    David Rowlands - 28/09/2021 - 13:42

  6. How to unleash your creativity in strategic ABM

    doesn’t just mean designing a nice logo or personalised advert. World-class ABM requires creativity behind ...

    Francesca Davis - 27/09/2021 - 12:50

  7. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    be described as 'MM in action,' was designed to explore these questions: Could the reasons ... requiring specific designs and techniques, to apply to future MM studies, including those in B2B? Target ... of 2020. Method and research design As MM is literally a fusion of classic marketing and classic ...

    Sue Mizera - 15/09/2021 - 11:07

  8. How to rebrand your company successfully

    it goes beyond just a new logo design and name change, and there are some mistakes that can be made if you ... by 20% and Tropicana was forced to revert back to its original design after much criticism. Another ... logo design and name change, and there are some mistakes that can be made if you don’t plan ahead. ...

    Kavita Singh - 05/08/2021 - 15:54 - 1 comment

  9. Top 10 questions you should be asking yourself if you want to become customer-obsessed

    focused. That can be very difficult if your whole system and processes have been designed based on your ...

    David Rowlands - 02/09/2021 - 09:58

  10. Beyond the press release: exploring the power of modern PR

    it provides; using tactics designed for our digitised world. Only then will you realise the full power ... PR, copywriting and design- can be invaluable. To get the most from your campaign, you should also ... tactics designed for our digitised world. Only then will you realise the full power of modern PR. So- ...

    Emma Crofts - 23/07/2021 - 14:19

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