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  1. News: DMA creates career personality quiz on International Youth Day

    executives, copywriters, design managers and data analysts.  Kate Burnett, general manager of DMA Talent, ...

    Kavita Singh - 26/08/2021 - 13:36

  2. 8 marketers share their B2B marketing predictions for the rest of 2021

    platform, from CMS to email editor, from design file to your customer’s mobile app. Marketers need ... platform, from CMS to email editor, from design file to your customer’s mobile app. Marketers need ...

    Kavita Singh - 11/08/2021 - 09:47 - 1 comment

  3. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

    developments and programs—from product (re-)designs to social media messages to events and online communities— ...

    Sue Mizera - 10/08/2021 - 16:22

  4. Straight line to concentric circles – The complex world of B2B buying in 2021

    by providing precisely-designed information: Buyer enablement simplifies the purchase process for buyers ... and empowers the sellers for value delivery. Buyer enablement content is identified by the following design ...

    Satish Sadasivan - 04/08/2021 - 10:56

  5. News: British oil brand Duckhams enlists The Bigger Boat to drive international web project

    account director for The Bigger Boat, said: “The new design has been very well received by a growing ...

    David Rowlands - 06/08/2021 - 10:28

  6. How to write a B2B marketing email that works

    marketing template for an email to electronic product designers and instead send an authentic, personal ... to electronic product designers and instead send an authentic, personal email from one expert to another. ...

    David McGuire - 21/07/2021 - 15:37

  7. Awards case study: How Nelson Schmidt won Gold for 'Best multichannel campaign' for its work in Wisconsin

    Corporation (WEDC). It was a statewide, multi-phased public information campaign designed to help protect ...

    David Rowlands - 02/06/2021 - 14:20

  8. Where business is buzzing

    with the demands of change, and to ensure marketing is the powerful business driver it is designed to be. Read ...

    Jack Mann - 16/07/2021 - 14:37

  9. Can you outsource your sales team?

    an outsourced SDR function's design and implementation. Define The DEFINE  phase is the most critical phase ... Number of SDRs needed for the program? Design During the DESIGN phase, we focus on the campaign calendar ... design items, including: What is the key focus of the campaign – in terms of service or product? ...

    Satish Sadasivan - 28/06/2021 - 13:50

  10. Why branding and martech should become BFFs!

    to rationalise their data, design their technology, or “humanise” their results, that we were told, “No, we have ... brand as a model to better design, refine and create personalised content for your systems. As customers ...

    Sue Mizera - 13/07/2021 - 13:03


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