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  1. Five ways AI impacts demand generation

    can use markers such as region, occurrence frequency or word strings to figure out who chats with you ...

    Satish Sadasivan - 14/01/2022 - 09:00

  2. Eight areas that marketing need to focus on to future-proof their 2022

    but it can add another useful string to the bow of an enterprise focused B2B marketing team. It needs ...

    Kate Cox - 10/01/2022 - 15:16

  3. The data and science you need to know when approaching ABM email marketing

    and arousal (active engagement) levels were measured, text only emails had higher arousal and lower valence ... levels than video email.  When taken together this means the text emails (low valence/high arousal ... ) stirred feelings more related to anger. And the personal video (high valence/low arousal) created ...

    David Rowlands - 16/11/2021 - 09:39

  4. 6 reasons why it’s important for marketing to understand finance

    results and the purse strings. In some businesses, that could be seen as ‘keeping score’ and control over ... of the financial results and the purse strings. In some businesses, that could be seen as ‘keeping score’ ...

    Mercè Cozens - 07/07/2021 - 11:23 - 1 comment

  5. Why you’re writing about sustainability wrong

    and stringing them together results in a buzzword salad that tastes a lot like Stock Sustainability. Worryingly, ...

    Jack Mann - 25/02/2021 - 10:36

  6. Covid-19, B2B marketing and the changing face of cutting-edge creativity

    Stringing together consistent, relevant and engaging experiences for your audiences capable of interrupting ...

    Graeme Kendrew - 14/12/2020 - 10:41

  7. Awards case study: How Really B2B's campaign for Kettyle Irish Foods (part of the Linden Food Group) won gold for three awards

    authenticity, Really B2B sent a brown card envelope tied in butcher’s string. The condent tagline ‘Better than ...

    David Rowlands - 26/11/2020 - 08:29

  8. We’ve ranked the growth of UK B2B marketing agencies. Want to know which are doing well?

    for agencies. Strong financials, a string of acquisitions and global expansion all support the UK agencies’ ... a string of acquisitions and global expansion all support the UK agencies’ claims of good health. How do we ...

    Mary-Anne Baldwin - 06/02/2020 - 16:55

  9. Pulling On The Heart Strings With B2B Marketing

    of emotion... 30495 blog/posts/2014/10/06/pulling-heart-strings-b2b-marketing After all, a B2B brand's role ...

    Vicky Shelton-Smith - 06/10/2014 - 15:51

  10. Awards case study: How Lesnaik Swann secured £3.3 million in pipeline with Nuaire’s product launch

    are a good idea’ aroused curiosity and hinted at the consideration and development that had gone ...

    susanna.hewitt_... - 26/11/2019 - 16:40

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