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  1. Improving CX with revenue enablement

    But what gets in the way of great CX? Antiquated operational structures and siloed teams, KPI’s ... is that KPI's and operating structures cannot help but get in the way of seamless customer experiences. I have ... gets in the way of great CX? Antiquated operational structures and siloed teams, KPI’s and systems. We ...

    Adam Mincham - 10/01/2022 - 09:12

  2. News: B2B Marketing appoints new managing director, Richard O’Connor

    structure. James and Joel will not be stepping away from B2B Marketing in any way, but will be focusing ...

    David Rowlands - 26/01/2022 - 10:41

  3. Three demand generation focus areas you need to know

    moved onto service-based content helps you structure your messaging appropriately. Here are six types ...

    Satish Sadasivan - 21/01/2022 - 15:35

  4. News: Radix Communications employees take over the company

    structure feels like a good reflection of that. Now we’re ready for the next step of the journey.” Reynolds ...

    David Rowlands - 11/01/2022 - 16:43

  5. Eight areas that marketing need to focus on to future-proof their 2022

    the  exact mechanics and pricing structure difficult to navigate. We have high hopes for our upcoming tests ...

    Kate Cox - 10/01/2022 - 15:16

  6. twogether on winning Gold for ‘Best use of direct mail’

    However, it doesn’t stop there. “It’s about the sub messages,” Minaz outlines. “The memory structures ...

    David Rowlands - 21/12/2021 - 15:26

  7. Everything you need to know to create a high-converting B2B product page design

    product page design must be crafted to perfection. B2B product pages shouldn’t follow the same structure ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  8. Are the 2020s the Decade of the Great B2B Rebranding?

    is “sticky.” It builds lasting memory structures in the minds of future buyers for when they focus on buying.  ...

    Sue Mizera - 01/12/2021 - 10:47

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