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  1. Thinking of starting a B2B podcast? Ask these three questions first

    about B2B content and go in search of an answer. Instead of a rambling chat, we structured each episode ...

    David McGuire - 20/10/2021 - 09:34

  2. Marketing automation implementation- where to begin?

    is spent reviewing and correcting the setup and account structure issues I see every day in automation ... be affected by your business structure, for example, whether the tool will be used by a single team ... How should the data in your account be structured? Consider how you’ll use lists, tags ...

    Tom Ryan - 14/10/2021 - 15:23

  3. The 8 moves of B2B – A marketing strategy framework for Manufacturing, Science & Tech companies

    Download the framework to provide structure, guidance and support on your 2021 B2B marketing planning ...

    Jack Mann - 10/09/2021 - 09:54

  4. How neuroscience affects CX in B2B marketing

    data on how clients are responding. There is also a neuroscience structured interview to help reduce ...

    Lucy Gillman - 05/10/2021 - 10:24

  5. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    on this foundation is a clear message and structure that’s easy to understand – an especially crucial element when ... structures and approaches, helping writers to evaluate work from a position of “does this work or not rather ...

    Lucy Gillman - 01/10/2021 - 14:20

  6. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    and analyse the research: Would the values ladder work as the overall model for structuring and planning ... including structuring and developing the discussion guide for participant interviews. Beginning atop ...

    Sue Mizera - 15/09/2021 - 11:07

  7. How to authentically represent Pride in B2B

    and what Pride means to me. Rules, structures and formality don’t sit well with Queer culture. Pride is all ... an inherent culture clash between the corporate world of B2B, and what Pride means to me. Rules, structures ...

    Matt Harper - 09/07/2021 - 17:35

  8. News: Kingpin and The Marketing Practice join forces

    positions align to the Kingpin ambitions, however in a much more accelerated and structured manner. That’s ...

    David Rowlands - 09/09/2021 - 10:52

  9. Part 2: Auditing a brand may make B2B consider brand building

    structure of a business and the vociferous nature of senior board members. Most will see the appeal ...

    Mercè Cozens - 07/09/2021 - 15:05

  10. Ten tips for effective sales conversations

    to close. You will learn: Key points to consider at each stage of the conversation. How to take a structured ...

    Jack Mann - 25/08/2021 - 10:51

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