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  1. Clone of Propolis Homepage

    intelligence TEAMS AND RESOURCING Internal and external talent, alignment, structure, skills and competencies ...

    scotty - 14/01/2021 - 17:55

  2. The eight pillars of B2B marketing maturity

    based on data gathered on an ongoing basis from their customers, and are structured to support ... structure and culture. Data strategy, insight and intelligence Every business should be in the data business ... alignment, structure, skills and competencies, and career pathways) Recruiting, developing, harnessing ...

    Kavita Singh - 28/09/2020 - 10:48

  3. What 15 years of B2B case study interviews have taught me about your audience

    If the structure of your organisation makes that difficult, you may need to get creative: inhabit online forums ...

    David McGuire - 18/01/2021 - 15:03

  4. Propolis 2

    and external talent, alignment, structure, skills and competencies Brand and content strategy Positioning ...

    scotty - 08/01/2021 - 17:15

  5. Propolis Homepage

    alignment, structure, skills and competencies BRAND AND CONTENT STRATEGY Positioning and propositions, ...

    scotty - 11/01/2021 - 18:44

  6. 5 metrics to analyse when creating an account score

    The most important thing to know about the campaign score is this: You must create a tight UTM structure ...

    Vincent DeCastro - 15/01/2021 - 16:57

  7. The sales/marketing conundrum: Four drastically different departmental structures

    Marketing department Alex Clarke examines the pros and cons of various structural options and asks ... are treated as one function; weigh up the pros and cons of the traditional sales/marketing structure ... benefit… of this structure is that there’s a real team culture built around driving growth ...

    Alex Clarke - 12/06/2017 - 16:08

  8. Awards case study: Find out how Lenovo won out for best channel marketing initiative

    educational/technical resources, sales incentives, personalised dashboards, and rewards.  LEAP is structured around two ...

    Kavita Singh - 26/11/2020 - 14:34

  9. How to decide which team structure is right for you

    Marketing department As businesses consider the many variations of organisational model, Catherine Howard, UK&I marketing director at Atos, wonders whether there really is a correct approach Since Atos won B2B Marketing Team of the Year in 2016, I’ve ...

    Catherine Dutton - 30/06/2017 - 12:03

  10. Write like a professional copywriter (with none of the effort)

    Sure, the structures and approaches we share are valuable, but invariably it’s the little nugget ... back and read everything, but for many that’s all they see. That means the way you structure your ... to the effectiveness of someone’s writing. Sure, the structures and approaches we share are valuable, but invariably ...

    David McGuire - 21/12/2020 - 13:41

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