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  1. The storytelling system behind good content marketing

    needs a strong narrative. How to structure your narrative in the most emotionally compelling way. Whilst ...

    Jack Mann - 07/12/2020 - 14:17

  2. When science fails, try storytelling

    that with a data sheet. And third, there must be a compelling structure. We must lead our audience through our ...

    Joshua Morse - 05/11/2020 - 10:50

  3. Covid-19, B2B marketing and the changing face of cutting-edge creativity

    digital has to be prioritised. Elsewhere, campaigns will need to be structured for marathon efforts, ...

    Graeme Kendrew - 14/12/2020 - 10:41

  4. B2B Digital Advertising: Key Management Principles

    campaigns. With performance-based campaigns, it’s easy to set them up, set the bid structure and let them ...

    Jack Mann - 17/11/2020 - 15:16

  5. A practical guide to building B2B buyer personas

    structure. Many analysts will do informational calls as well to augment published work.   With your ... I needed to map out organisational structure. Many analysts will do informational calls as well to augment ...

    Adam Ortlieb - 26/11/2020 - 18:23

  6. Awards case study: DigiPlex wins gold for 'Best use of content marketing'

    the communication channel structure. This involved innovative ideas, thought leadership as well as 'out ... All channels would be utilised: Media: The PR structure was revised and new messaging ...

    David Rowlands - 26/11/2020 - 12:46

  7. Awards case study: Learn how Kate Owen won out for 'Marketer of the year'

    structure with supporting processes, established an account-based marketing practice, recruited exceptional ...

    Kavita Singh - 26/11/2020 - 14:20

  8. News: Alida partners with Stratifyd

    is structured for scalability and is a big win for both companies and our customers.” The B2B Marketing Leaders ... it a competitive edge in the CXM market. This OEM agreement is structured for scalability and is a big win for both ...

    Kavita Singh - 02/11/2020 - 16:47

  9. Awards case study: Find out how Auto Trader won the award for best customer engagement initiative

    impossible to predict, Auto Trader structured its activity across four stages and overlaid socioeconomic ...

    Kavita Singh - 26/11/2020 - 11:52

  10. Award case study: Find out how PwC managed to win marketing team of the year

    health and wellbeing Individual contributions  Redefining its people strategy Challenge: Its structure ...

    Kavita Singh - 26/11/2020 - 15:16

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