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  1. A new year, a new set of priorities: Tackling your 2023 budget

    doing marketing that can’t demonstrate an immediate return, it’s critical to fight for it. Studies ...

    Oliver Budworth - 25/01/2023 - 14:36

  2. Eight essentials for a successful global marketing rebrand

    Barometer study of 14,000 consumers in 14 countries found almost two-thirds of respondents were more ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  3. Account-Based Marketing

    with characteristics which could generate revenue. Be warned: this is NOT the definitive guide to ABM. However, ... the possibilities ABM could have for your team. This guide includes: Reasons to consider developing an ABM strategy ...

    Jerusa Calliste - 05/01/2023 - 09:11

  4. Live reaction: Can ChatGPT write your B2B copy?

    studies, and ebooks and whitepapers. Well-chosen formats, with reasonable advice about how and why you’d ... Weirdly, it then reverts to the same old “Gone are the days when a white paper or case study was enough ...

    David McGuire - 12/01/2023 - 14:34

  5. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

    campaign for Barclays Bank was also both extremely simple and extraordinarily effective, using case studies ... studies were authentic and well executed- I only hope it’s not a one-off exercise, and that Barclays takes ...

    Joel Harrison - 15/12/2022 - 14:06

  6. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

    case studies are avialable within Propolis. 3. Allow marketers to be their best selves The more leaders ...

    Joel Harrison - 14/12/2022 - 10:59

  7. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    anticipate management questions, such as: We already have a logo and corporate style guide, we already have ...

    Sue Mizera - 08/12/2022 - 10:09

  8. Propolis new user interface

      Access the Propolis rich-content stack Here's where our experts share step-by-step guides, research, ... guides, workflows etc Get Involved Share your experience, solve problems together, take part ... best practice examples and case studies with your fellow Propolis community members Join a Propolis ...

    scotty - 16/11/2022 - 12:30

  9. Account-Based Marketing Research Report

    And what are their biggest challenges? Read our guide and find out why ABM so important to your marketing ...

    Jerusa Calliste - 23/11/2022 - 09:42

  10. How Quarry won two Golds at the Elevation Awards for their work with ZS Associates

    to see how they did it? Download the full case study now!   “From the perspective of account-based ...

    Jerusa Calliste - 22/11/2022 - 17:07


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