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  1. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    Rushmore,’ or this is at least how you styled your stone-faced, un-moveable management team in previous ... anticipate management questions, such as: We already have a logo and corporate style guide, we already have ...

    Sue Mizera - 08/12/2022 - 10:09

  2. Design manager

    conform with brand guidelines and relevant house style Continually review the current process for managing ... external outsourced design providers, ensure their understanding of design brief and style guidelines, ...

    Jennie Barrick - 01/12/2022 - 08:37

  3. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

    prior to any deal being agreed – and helping to determine whether it should go ahead. Marketing’s ...

    Joel Harrison - 21/11/2022 - 10:29

  4. Leaders Roundtable Batten down the hatches

    of sentiment and tone of voice? As well as changing style or angle, do you need to start generating entirely ...

    scotty - 16/11/2022 - 10:21

  5. In Web 3.0 terms, today is 1995

    The conference kicked off with a fantastic keynote from Tom Head, the self-styled ‘Web3guy’, who began ...

    Joel Harrison - 10/11/2022 - 16:43

  6. Under the hood of Amex’s success with small businesses

    working with small businesses prior to Small Business Saturday, Clayton outlines “there used ... a decade prior, Amex gave their audience exactly what they needed. “When you ask ‘why does something like ... Studio with their global podcast The Next Chapter.  In this book-style podcast, famous business authors ...

    David Rowlands - 10/08/2022 - 10:13

  7. The importance of brand personality in B2B – and how to find yours

    culture; preferred hiring profiles; and directions for graphic identity. The style you adopt ...

    Sue Mizera - 25/08/2022 - 14:16

  8. Why most B2B marketing fails on trust – and what to do about it

    marketing may actually be putting a halt to your buying timeline Understand – and avoid – the B2C-style ...

    Daniela fernandes - 19/07/2022 - 15:54

  9. Brand guidelines: When should you start breaking the rules?

    styles, which have evolved considerably over the pandemic. The brand structure and guidelines protect ...

    Danny Philamond - 04/08/2022 - 09:46

  10. Propolis salary benchmark 2022

    skills. Moderate demand. Group three: Little or no prior experience. Low demand. Payscale, however, takes ...

    scotty - 22/07/2022 - 12:04

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