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  1. How to create a marketing automation programme on a £500 budget

    cleaned our data; everyone is subscribed and they want to hear from us,” explains Justin. Content creation ...

    Molly Raycraft - 10/04/2019 - 15:47

  2. How to survive channel integration in 2019

    Before you plan impressive digital activity or subscribe to innovative new technologies, spend time doing ...

    Emma Crofts - 14/03/2019 - 14:12

  3. 3, 2, 1... Action: How to write a good B2B marketing video script

    to carry out a certain action. This could be to buy a product, sign up to an event, subscribe to a website, ...

    Molly Raycraft - 22/01/2019 - 15:40

  4. Oh my... an emotional response to marketing technology

    Personally, I subscribe to the view that martech is a significant enabler for efficiency and effectiveness, ... but it's not a silver bullet. I subscribe to the view that we should have a business and marketing strategy ... enabled by technology, not a technology strategy. And I subscribe to the view that we need to achieve ...

    Brian Macreadie - 20/11/2018 - 11:17

  5. Are marketers at a stalemate when it comes to adopting AI?

    If someone subscribes to Netflix and is disappointed with the recommendation results, so what? They cancel. ...

    Serai Schueller - 05/02/2019 - 10:12

  6. With great power comes great responsibility: choose 
your B2B micro-influencer wisely

    tooling and equipment brands to great effect through his YouTube channel (452,616 subscribers), Instagram ...

    Roberta Fuke - 14/01/2019 - 09:15

  7. The evolution of email: From success to spam

    to maximise engagement levels. Build a profile of a typical subscriber to ensure emails are sent ... and when can determine which types of emails can maximise subscriber engagement. Take into account ... such as subscribers triaging their mail on a smartphone and later opening the saved messages on a desktop to take ...

    Rebecca Ley - 06/11/2018 - 11:19 - 1 comment

  8. 5 steps to increase the conversion rates of your email campaigns

    of a list is determined by the following factors: The type (quality) of your subscribers. Active monitoring ... and updating of your list: adding new subscribers and removing inactive ones. How you closely you manage your ... list (i.e. adding new subscribers and removing inactive ones). The focus and effort placed ...

    Alexander Kesler - 29/06/2017 - 09:56 - 1 comment

  9. The one where people tell marketers to ‘kill’ ourselves, plus 5 more helpful thoughts

    until they lose their cat." I subscribe to the fact that intrusive behaviour is bad. Unless- ...

    Brian Macreadie - 17/01/2019 - 11:22

  10. Email marketing effectiveness is improving among marketers

    as likely to know what other brands are emailing their subscribers. John Follett, a researcher at Demand ...

    Rebecca Ley - 28/06/2018 - 15:48

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