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  1. How human connection and automation come together to create today’s CX

    needs to evolve too.  It’s no secret that customers have more questions and concerns than they did ...

    Stephanie Copel... - 01/03/2022 - 09:19

  2. News: Nine in ten business leaders say customers are now digital first, according to Adobe Digital Trends Report

    skills are essential. The report reveals nearly eight in ten (77%) of UK business leaders are concerned ...

    David Rowlands - 02/02/2022 - 16:54

  3. Why you need emotional marketing in 2022

    have concerns about ‘quality reach’ i.e. reaching their intended audience and persona. So, I wouldn’t ...

    David Rowlands - 20/01/2022 - 08:51

  4. Are the 2020s the Decade of the Great B2B Rebranding?

    reasonably extensively. It concerns the well-known 60/40 split of brand and activation campaigns- 50/50 split ... of behavioral science concerned with intrinsic motivations behind the choices that people make, without external ... of their discipline. They expressed numerous concerns especially concerning a lack of management and sales force ...

    Sue Mizera - 01/12/2021 - 10:47

  5. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part III)

    companies do not seek to promote the empowerment of their customers due to concerns that buyer's ...

    Sue Mizera - 01/02/2022 - 15:00

  6. Practical magic: Cooking up a potion for success for your ABM programme

    concerns and bring ideas to the sales team—they will often appreciate your input. Elise cautioned against ...

    David Rowlands - 07/01/2022 - 09:03

  7. Improving CX with revenue enablement

    to the fore. Now, there will be some individuals concerned by the level of data tracking being suggested here ...

    Adam Mincham - 10/01/2022 - 09:12

  8. The tautology of marketing operations job titles

    for abbreviations you can say… Nevertheless, as far as I’m concerned, technology, and specifically marketing ...

    Simon Daniels - 03/12/2021 - 08:47

  9. How CogniClick can personalise your content for ABM success

    in and add an additional account. By filling in the variables chosen by marketing (sector, primary concern ...

    David Rowlands - 09/12/2021 - 11:58

  10. Driving growth through CX

    numerous intersection channels, so customer concerns are resolved in real-time. If various teams and areas ...

    James Frampton - 01/11/2021 - 10:02


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