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  1. The emotional heart of a brand: secrets of the single-minded proposition

    day, 26,000 people cram into an area the size of a suburban car park. A series of legally mandated ...

    Iain Halpin - 18/02/2020 - 10:23

  2. How to forge an emotional connection with your customers

    (in this case, IT professionals) as people and not as numbers or roles.” Mom Plays 12 Hilarious ...

    Alex Clarke - 22/11/2016 - 15:00

  3. Talent, coffee and concrete floors: observations from a week in the global martech capital

    in suburban locations such as HP’s founders' famous garage in Paolo Alto) to downtown San Francisco, ...

    Joel Harrison - 05/03/2018 - 16:32

  4. Why content matters

    to swipe the pack of Oreos from my mom’s pantry along with a jug of milk from the fridge. Scooter ...

    Jeff Buddle - 08/11/2016 - 21:40

  5. NEWS: GE launches 2014 creative campaign

    by creative agency BBDO New York, the video ‘Childlike Imagination- What My Mom Does at GE’ taps ...

    Jessica McGreal - 07/02/2014 - 15:16

  6. Why local search is the best marketing option for your business?

    A WEBSITE FOR THAT: Yes you heard that right. Even if you are just a Mom and Pop Store or to be more precise ...

    Barry Saunders - 26/08/2015 - 08:50

  7. The Hamburglar’s back but just doesn’t cut the mustard

    isn’t the zany cartoon character with the big head this time – he’s a suburban Dad who steals in his ...

    Jon Silk - 18/06/2015 - 17:35

  8. More proof that Facebook is telling you to take care of your customers

    the dog mom who loves the great outdoors and hails from Italy where the local time is 11:02am. All ...

    Carly Guglielmelli - 10/12/2015 - 09:58

  9. How would social media have influenced the @LehmanBrothers #collapse today?

    be misconstrued as the latest smoking craze amongst suburban youths, and an API was more likely to be confused ...

    Tim Focas - 24/09/2013 - 10:56

  10. The Alchemy of B2B Storytelling: 3 solid strategies

    My Mom Does at GE commercial for instance – it’s a great example of a B2B brand sparking imagination ...

    Sabilah Eboo - 06/08/2014 - 15:03

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