Search results

1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

   SME software provider becomes a staple of a Fortune 15 company The company in this case began ... as a European-based, small enterprise software provider, and evolved mightily in three branding and positioning waves ... – 30-something owner-founders and software creators –  were looking to raise their profile and sharpen ...

   Sue Mizera - 09/03/2023 - 11:16

2. Eight essentials for a successful global marketing rebrand

   requires creativity, and smart use of collaborative software tools.  In my experience, it’s always great ...

   Yasutaka Mizutani - 19/01/2023 - 12:35

3. News: Capgemini acquires 23red to boost its sustainability and purpose-driven creative brand design capabilities in the UK

   evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering ...

   David Rowlands - 22/11/2022 - 11:07

4. Does ESG get the gold standard for B2B at the DMA Awards?

   a software company appeared to be little more than ESG-washing – in my eyes at least. However, one ...

   Joel Harrison - 18/10/2022 - 13:28

5. News: The B2B Marketing Awards shortlist announced!

   time to grow campaign' for IRIS Software Group, by The Think Tank 'Long Live the XLA' ... 'Software AG – Seamless is more' by Transmission 15. Best brand initiative 'Advanced IT Services ... and the law' by Addleshaw Goddard 'Software AG- Seamless is more' by Transmission 'Working ...

   David Rowlands - 23/08/2022 - 09:55

6. Why email automation is ideal for improving internal team processes

   email automation comes in.  In its most basic form, marketing automation software will send an email ...

   Tom Ryan - 24/08/2022 - 09:41

7. Forget everything you (think you) know about ABM

   the thinking to suit their own software product’s strengths and, ultimately, sales. To play devil’s advocate, ...

   David Rowlands - 18/08/2022 - 15:17

8. Five features B2B companies should look for in a marketing automation software

   Automation Customer success Data Selecting the right marketing automation software for a B2B company ... campaign. Any marketing automation software being considered by a B2B company, should include lead scoring ... too. 4. CRM integration Talking about improving internal processes, any marketing automation software ...

   Tom Ryan - 27/06/2022 - 16:15

9. Digital vs. print marketing: A bright and measurable future together

   of reach to many brands. However, this type of software exists today with consumers already using online ...

   Joe Courts - 03/08/2022 - 12:55

10. People or personas? What B2B marketing can learn from B2C

    cost and have more lasting consequences. Committing our organisation to a new software package ...

    Anonymous (not verified) - 08/08/2022 - 11:55

Pages