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  1. Five ways AI impacts demand generation

    But that hasn't stopped industry experts weighing in on the impact of AI on the demand generation industry. Some ... as important as the product or service itself. And AI is the best bet we have.  Human beings can’t supply ... to technology. But that hasn't stopped industry experts weighing in on the impact of AI on the demand ...

    Satish Sadasivan - 14/01/2022 - 09:00

  2. Barbara Stewart on nailing your CX in 2022

    been four clicks of a button?” It doesn’t stop there. As she maintains, emotional drivers are higher ...

    David Rowlands - 18/01/2022 - 08:48

  3. What’s in store for B2B marketing in 2022?

    these different teams is a role by itself. Supply chain challenges will impact CX professionals Supply chain ... as international companies look to redress their reliance on international supply chains, especially China. ...

    David Rowlands - 07/01/2022 - 15:27

  4. How and why marketing must drive sustainability

    Delta Capita has zero tolerance of slavery and human trafficking in any part of our business or supply ... supply chain to ensure sustainable product sourcing and are developing a consulting proposition around ...

    David Rowlands - 11/01/2022 - 08:47

  5. A linguistic exploration of the name Propolis

    ever stopped to think about what the word Propolis really means? You might be surprised! "What’s ... out Propolis now! Propolis is B2B Marketing’s exclusive community site. Have you ever stopped to think ...

    Sue Mizera - 15/12/2021 - 09:24

  6. twogether on winning Gold for ‘Best use of direct mail’

    However, it doesn’t stop there. “It’s about the sub messages,” Minaz outlines. “The memory structures ... supply at Christmas, but that period afterwards with more down time to engage as a family and share ...

    David Rowlands - 21/12/2021 - 15:26

  7. Establishing the right goals in 2022 for small businesses

    practically, ask if you’re set up to handle a swath of new customers. Do you have the staff? Enough supply ... businesses are facing with labor shortages, supply chain disruptions and evolving customer needs and demands. ...

    Rebecca Grimes - 20/12/2021 - 12:14

  8. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    and unknown buying committees, giving integral insight into buying decisions. It doesn’t stop there. As Paul ... role in customer success levels, such as looking into an account’s buying signals to stop any potential ...

    David Rowlands - 10/12/2021 - 11:46

  9. How CogniClick can personalise your content for ABM success

    It doesn’t stop there. Although originally designed for marketing, CogniClick has expanded to be used ...

    David Rowlands - 09/12/2021 - 11:58

  10. Four game-changing insights driving customer acquisition in a digital world

    or stop trading were the two choices. It wasn’t a short-term solution either, and those who were digital ... to go digital: go online or stop trading were the two choices. It wasn’t a short-term solution either, ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

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