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  1. News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research

    between August and September 2021, surveying 407 UK based creative professionals (307 brand, 100 agency), ...

    David Rowlands - 25/01/2022 - 12:33

  2. Why increased customer privacy provides an opportunity for marketers

    that support the effectiveness of their products. However, subject line testing that relies upon data from ... Algorithms to support engagements  Send-time optimisation often takes opens into account as part of its ...

    Sam Holding - 26/01/2022 - 10:07

  3. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    and resourcing Leaders Innovation Funding will support next-generation product enhancements including AI-driven ... strategies, such as:  Further expansion in EMEA, Australia, and other international markets to support market ... as the centralised orchestration engine for the entire revenue operation team (marketing, sales, customer support ...

    David Rowlands - 20/01/2022 - 14:46

  4. News: B2B Marketing appoints new managing director, Richard O’Connor

    is ideally positioned to support the industry to navigate the post-Covid recovery.” "We’re very excited ...

    David Rowlands - 26/01/2022 - 10:41

  5. Much like comedy, good B2B marketing comes down to timing

    of both marketing and sales professionals. Not just when it comes to lead generation, but also data. ...

    Jon Clarke - 24/01/2022 - 10:22

  6. How to bridge the sales and marketing alignment gap – once and for all

    Marketing department Professional development Sales and marketing alignment Master- Teams, ... targets and metrics Much of the frustration we hear from sales professionals when discussing marketing ... revenue enablement activities that support all customer-facing roles and connect every single part ...

    John Cheney - 17/01/2022 - 10:01

  7. How chatbots can enhance your ABM strategy

    the efficiency of customer support. By revolutionizing how B2B marketers engage customers, chatbots are helping ...

    Justin McDonald - 19/01/2022 - 09:16

  8. Barbara Stewart on nailing your CX in 2022

    and how you can support that. She refutes the view that ‘good’ CX is about exceeding expectations ... education. Marketing can help educate, support and bring the personas in. As she maintains, you need ‘agile’ ...

    David Rowlands - 18/01/2022 - 08:48

  9. Abhi Morjaria on diversity and inclusion in B2B spheres

    Marketing department Professional development Master- Teams, Resourcing & D&I Teams ... neutral, or let’s find five causes we can support. This is not a genuine impact to society. It’s PR. LG: ... they firstly feel safe and are in an organisation they can speak up, support diversity and inclusion ...

    David Rowlands - 12/01/2022 - 14:12

  10. News: Susan McKay joins Dun & Bradstreet as international CMO

    high-performing marketing teams to support business transformation, across financial services, professional ... multinational professional services firm TMF Group, where she was global CMO with responsibility across 85 ...

    David Rowlands - 13/01/2022 - 16:19

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