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  1. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

    the case, I was also surprised and disappointed to understand how often marketing is marginalised ...

    Joel Harrison - 21/11/2022 - 10:29

  2. The Global ABM Conference 2022: What you missed out

    growth in her book, Account-based growth. It comes as no surprise that the downturn dominated. ...

    David Rowlands - 08/11/2022 - 12:09

  3. Does scaling-out ABM mean you have to compromise on the impact of your programmes, or can you have it all?

    deploy ABM see an increase in deal size, and 87% see higher ROI. It’s no surprise that ABMers are under ...

    Anonymous (not verified) - 31/10/2022 - 13:58

  4. Does ESG get the gold standard for B2B at the DMA Awards?

    that this sector has had to enduring during Covid. It’s hardly surprising that there’s a lot of competition ...

    Joel Harrison - 18/10/2022 - 13:28

  5. Five ways you can ensure your prototype gets you big time investment

    the embodiment of potential. Next is an MVP which will bring your baby to life – often in surprising ways taking ...

    Martin Brierley - 29/09/2022 - 10:24

  6. Events are the catalyst to your customer journey: An interview with JR Sherman

    at all) can you transition in-person networking online? The answer? Don’t replicate or recreate- reinvent ...

    David Rowlands - 08/09/2022 - 09:34

  7. The importance of brand personality in B2B – and how to find yours

    the exercise, or divide into groups, always use the same set of magazines and don’t be surprised if out ... on to something. Case study: brand personality reveals surprising implications for business strategy and portfolio ... surprise, and in spite of impenetrable, indistinguishable tech specs which is all we had to go on, we solved ...

    Sue Mizera - 25/08/2022 - 14:16

  8. Tapping into the Internet of Behaviours (IoB): Why understanding buyers is key to unlocking B2B sales value

    outcome. It’s therefore no surprise that it’s a rapidly growing trend, with Gartner predicting that 65% ...

    Winnie Palmer - 15/08/2022 - 14:06

  9. Why the moon landing began with good branding

    to you and keep them engaged and loyal? Name: Is it clear, differentiating, easy? You might be surprised ...

    Sue Mizera - 03/08/2022 - 09:59

  10. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

    in their field, not reinventing the wheel.  Build a strategy around content types that can be created easily- ...

    Luis O'Cleiry - 28/07/2022 - 09:11

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