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  1. B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part I)

    to observe- something surprising, with little yet written on it (so far as I can discern). Probing ...

    Sue Mizera - 28/01/2022 - 15:55

  2. Three demand generation focus areas you need to know

    they do when purchasing for themselves. Yet, surprisingly, only 27% of business buyers say companies ...

    Satish Sadasivan - 21/01/2022 - 15:35

  3. Why employee engagement is the critical driver for B2B market growth

    businesses were forced to adapt and totally reinvent business networking strategies geared toward the growing ... impediment, businesses were forced to adapt and totally reinvent business networking strategies geared toward ...

    Udayan Bose - 17/05/2021 - 14:44

  4. Unconventional ways of getting customer insight

    not to be dismissed; people give a surprising amount of detail over their chat conversations that they sometimes won’t ... headlines’ are those that surprise or even shock. For instance, in a survey Moneypenny recently ran, we ...

    Kate Cox - 15/11/2021 - 09:25

  5. What’s in store for B2B marketing in 2022?

    travel, face another very bumpy year. Radical reinvention will continue to be needed, to survive ...

    David Rowlands - 07/01/2022 - 15:27

  6. News: Delta Capita CMO talks adaptability, evolution and trust

    and grow in experiences.” Delta Capita recently launched a new strapline: ‘Reinventing the Financial ... Services Value Chain’, which positions how Delta Capita reinvents its customers' ‘value chain’, ... a new strapline: ‘Reinventing the Financial Services Value Chain’, which positions how Delta ...

    Kavita Singh - 27/11/2020 - 15:23

  7. ABM expert Robert Norum on how to run your ABM pilot

    it, “reinventing the wheel every time they start out.” Is ABM outside of one to one really ABM? Robert ...

    Lucy Gillman - 26/10/2021 - 16:39 - 1 comment

  8. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    surprised me that we’ve seen a spike, but I would say that things will level off at some point. ...

    David Rowlands - 17/12/2021 - 15:04

  9. Driving profit with purpose: How sustainability will help enable business growth

    It is no surprise that we are all Covid-fatigued and looking for positive change in 2021. The good news ... and services, but are also reinventing the way they work. For businesses, enabling growth and development ... to shift into a more optimistic gear. It is no surprise that we are all Covid-fatigued and looking ...

    Leeya Hendricks - 25/01/2021 - 16:24

  10. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    forwards.” Where to start with ABX? It comes as no surprise that for Paul, the foundation of any strategy ...

    David Rowlands - 10/12/2021 - 11:46

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