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  1. News: B2B Marketing Elevation Awards 2021 winners announced!

    of creative’ and ‘Best use of content marketing’. Impressive. And it’s no surprise. The campaign saw Gravity ... by the case study above, it’s no surprise Retina won the Gold award for ‘B2B marketing communications agency ...

    David Rowlands - 02/06/2021 - 22:02

  2. Markets move fast, so B2B marketing agencies must move faster

    6242 unique solutions. This growth should come as no surprise to agencies who work with the multiple ... with access to a smartphone. All of this doesn’t mean we have to reinvent the model. Just equip ourselves ... of reinvention: the creative talent. This is not just the creative team but an agency-wide culture that has ...

    Kirsty Gilchrist - 11/02/2019 - 09:47

  3. Heads Up: Engaging With Small Business Will Never Be the Same Again

    And just a heads up: you will be surprised by the results, and they should change the way you market ...

    Jack Mann - 05/05/2021 - 09:35

  4. News: B2B Marketing Awards 2021 shortlist announced!

    not surprising that the ‘Best brand initiative’ category has received more submissions than last year. Speaking ...

    David Rowlands - 25/08/2021 - 17:15

  5. 4 marketing leaders share their biggest mistake (and what they learned from it)

    than 11% of women holding executive positions in Silicon Valley, it isn’t surprising that women feel ... unified department. We must collaboratively reinvent our roles to prove value and make a greater impact. ...

    Kavita Singh - 20/10/2020 - 10:52

  6. 7 copywriting tips I won’t be sharing at B2B Ignite 2021

    it by 10-20%. You’ll be surprised how much you don’t need. (Hint: you can almost always delete “that”.) Tip 2: ... the talk near the beginning, so the idea won’t come as a total surprise.) So, you’ve heard the seven tips ... and reduce it by 10-20%. You’ll be surprised how much you don’t need. (Hint: you can almost always delete ...

    David McGuire - 25/06/2021 - 14:58

  7. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

    for your teams, campaigns, product development, customer loyalty, surprise and delight; everything. All ... off-the-shelf fixes. Your marketing can and should surprise and delight your customers as you respond ...

    Sue Mizera - 10/08/2021 - 16:22

  8. 6sense secures $27 million further funding for ABM orchestration

    ABM The company’s total funding has now reached $63 million as it reinvents itself as a tool ... modelling platform, it has reinvented itself as an ABM tool, partly by purchasing the ZenIQ ABM platform, ... The company’s total funding has now reached $63 million as it reinvents itself as a tool for account-based ...

    Rebecca Ley - 23/04/2019 - 10:52

  9. Awards case study: Ogilvy's work with Rolls-Royce on the IntelligentEngine wins gold for 'Best use of creative'

    for flights while reducing climate impact. It’s a new era that will require total reinvention of aircraft ... Rolls-Royce’s extended credibility. Shares: advocacy generated by reactions of surprise and excitement. Depth: ...

    David Rowlands - 26/11/2020 - 16:27

  10. The state of the US agency marketplace

    significantly worse – say, 20% expecting to remain flat or see a reduction – would we have been that surprised ... on the road to growth, there have been casualties along the way. Of course, this is not surprising given ... held the number one spot. It is of course not surprisingly that pressure on clients’ budgets has taken ...

    David Rowlands - 30/04/2021 - 16:51

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