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  • surprising reinvention


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  1. The state of the US agency marketplace

    significantly worse – say, 20% expecting to remain flat or see a reduction – would we have been that surprised ... on the road to growth, there have been casualties along the way. Of course, this is not surprising given ... held the number one spot. It is of course not surprisingly that pressure on clients’ budgets has taken ...

    David Rowlands - 30/04/2021 - 16:51

  2. Last post: An ode to a publication that shaped an industry

    reinvention at B2B Marketing, and the launch of Propolis (our real-time, 24/7 interactive community of engaged ...

    David Rowlands - 01/04/2021 - 10:17

  3. Understanding the experience gap

    organisation’ and ‘We’re very much in tune with the needs of our customers'. Not surprisingly, seeing ...

    David.power_519256 - 17/02/2021 - 16:59

  4. Transformation through messaging and engagement: An interview with Gary Hurry

    a sense of surprise to how comprehensive Propolis is, which is really encouraging. Above all though, ...

    David Rowlands - 31/08/2021 - 09:37

  5. Has Covid-19 changed the role of the marketing department?

    by other c-level leaders (Bright, 2021) might feel like a surprising statistic. Whether ... efforts by other c-level leaders (Bright, 2021) might feel like a surprising statistic. Whether ...

    Angela Nyman - 09/04/2021 - 16:20

  6. The 5 new rules of marketing in a downturn: Rule #1 From pandemic to recession, how marketers can capitalise during tumultuous times

    to the pandemic.     However, as surprising as it may seem, the opposite should be true. Multiple industry ... marketing budget ranks high in the firing line due to the pandemic.     However, as surprising as it may ...

    Ted Kohnen - 11/05/2021 - 20:32

  7. Things to consider when launching a digital ad campaign in Russia

    As a result, global advertising campaigns do not need to be completely reinvented for the Russian market. ... best translation services. This may sound obvious, however, a surprisingly large number of digital ... similarities than differences. They do not try to reinvent the wheel to cater their content to what ...

    Nick Davidov - 02/10/2013 - 12:31

  8. The 5 new rules of post-pandemic marketing Rule #2: Redefining organisational agility

    before, and is a  key  aspect of organisational agility, reinventing the latter way beyond the typical ...

    Ted Kohnen - 24/05/2021 - 18:32

  9. What do hybrid events actually look like in the future?

    to be completely free even? LB: This depends on the organiser's pricing model, but I would be surprised ...

    Kavita Singh - 19/08/2021 - 10:42

  10. 12 predictions B2B marketers are making for 2021

    grow their business.  ‘Reinventing’ our customers’ value chain, ourselves, our teams, and our marketing ... to reinvent ourselves to stay relevant to our customers. With retention marketing said to surge by 30% next ...

    Kavita Singh - 21/12/2020 - 10:49


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