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  1. 10 lessons learned after 10 years of modern selling

    become used to the Amazon-style seamless B2C buying experience. To be a successful modern selling ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  2. What’s in store for B2B marketing in 2022?

    that are surrounding us right now.  How many smart devices are near you now? Your phone, Alexa, smart sockets, smart ...

    David Rowlands - 07/01/2022 - 15:27

  3. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    brand identity. Choosing a brand identity that conflicts with their style is a real recipe for disaster. ...

    David Rowlands - 10/12/2021 - 10:37

  4. How CogniClick can personalise your content for ABM success

    up its clients with pre-formatted templates when they join, branding the platform in their own style ...

    David Rowlands - 09/12/2021 - 11:58

  5. Planning for 2022: An interview with Mercè and Steven Cozens

    of their budget to ABM specifically. Is this hyper-targeted style of marketing going to take more and more ...

    David Rowlands - 19/11/2021 - 10:26

  6. Universal identity resolution is a myth. It’s also a bad idea

    persists. Marketers should be sceptical about the hype surrounding dozens of single-point identity ...

    Ray Kingman - 05/11/2021 - 09:31

  7. Four tips and tricks to think differently about content management and improve digital experiences

    controls, will ensure agencies consistently adhere to the brand, tone-of-voice and style guidelines when ...

    Kieron McCann - 10/11/2021 - 14:59

  8. How to promote your B2B webinar like a pro: Expert advice from Adobe

    is to “keep testing varied. People get bored of the same kind of style emails.” Try different styles ...

    David Rowlands - 01/11/2021 - 10:52

  9. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    of McGuire’s advice Subheadings, a clear writing style, and making use of visual layout are all key factors ...

    Lucy Gillman - 01/10/2021 - 14:20

  10. Awards case study: Find out how Agent3 nabbed the award for ‘Best use of account-based marketing’

    Party data analysis, and intent signals, underpinned by stakeholder mapping research Surround: Built out ... magazine-style assets to land Splunk's account-specific 'Cloud Nirvana' message  As with any ... magazine-style assets to land Splunk's account-specific 'Cloud Nirvana' message  Arm account teams ...

    Kavita Singh - 02/06/2021 - 12:29


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