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1. 4 product launch failures and what we can learn from them

   been losing market share to Pepsi for 15 years, decided the reason for this was Pepsi’s sweeter taste, ... the reason for this was Pepsi’s sweeter taste, and changed their formula for the first time in 99 years. ...

   Kelly Wright - 04/08/2021 - 11:09 - 1 comment

2. What you missed at Ignite USA

   to let humour in- and how blending wine can be the perfect metaphor for migrating apps to the cloud. We ...

   David Rowlands - 10/06/2022 - 10:46

3. Funny is as funny does: Steve Mudd on humorising your B2B brand

   Schwartz’s The Perfect Blend- a faux wine show where blending wine became a metaphor for migrating apps ...

   David Rowlands - 07/04/2022 - 14:51

4. How pandemic pivots are forging the future of sales

   The pandemic has been ‘the great leveller’ in the sales world where in-person high-profile events and wining ...

   James Frampton - 18/03/2022 - 13:41

5. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

   Is motivational marketing (MM) truly transformative, or is it simply old wine in new bottles? In this blog, we ... Or is MM simply old wine in new bottles? Hardly a re-charged, advanced approach to marketing and certainly ... now! Is motivational marketing (MM) truly transformative, or is it simply old wine in new bottles? ...

   Sue Mizera - 13/10/2021 - 09:49

6. How successful is radio in targeting B2B?

   in a number of key sectors such as wine or food delivery at the start of the pandemic, followed by a drop ... such as wine or food delivery at the start of the pandemic, followed by a drop in lead volumes as the pandemic ...

   Kate Cox - 08/02/2021 - 11:41

7. How to use agile marketing to manage leads through sales conversion

   in demand. This is born out in the Google search stats with food and wine delivery, home office set ups ... activity. Here at Moneypenny, we noticed that wine delivery companies were driving high volumes of live chat ... through our Managed Live Chat service as demand for wine delivery exploded, and so we spent time in our ...

   Kate Cox - 09/06/2020 - 13:44 - 1 comment

8. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

   or not. Part three Is MM truly transformative, or is it simply old wine in new bottles? In part three, we ... Or is MM simply old wine in new bottles? Hardly a re-charged, advanced approach to marketing and certainly ...

   Sue Mizera - 19/11/2021 - 09:34

9. Straight line to concentric circles – The complex world of B2B buying in 2021

   stakeholders of the buyer’s organisation. The one size fits all approach will not work anymore. The era of wine ...

   Satish Sadasivan - 04/08/2021 - 10:56

10. Stop playing it safe. Take a risk and you might get lucky…

    with a discussion on fish restaurants, rosé wine, drunks, airports, getting lucky and Dyson vacuum cleaners. Sorry? ... to kick off this year’s event with a discussion on fish restaurants, rosé wine, drunks, airports, getting ...

    David Rowlands - 02/07/2020 - 10:15

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