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  1. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    how to approach global brand identity: consistency, relevance, distinctiveness, how translation goes ... Following on from this, are translation agencies a thing of the past, or can they still play a role? ... Translation agencies can definitely still play a role in driving a consistent, strong global brand message. ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  2. News: SugarCRM introduces integrated playbook functionality to support guided selling and CRM process automation

    enabling mid-market companies to translate their customer engagement best practices into playbooks ...

    David Rowlands - 02/02/2022 - 15:11

  3. twogether on winning Gold for ‘Best use of direct mail’

    is reducing someone to tears. People are swift to forget that there are other emotions out there, like hope, ...

    David Rowlands - 21/12/2021 - 15:26

  4. Using TikTok for B2B marketing

    to get the tools needed to translate and deploy your brand into successful marketing messages ...

    Rachel Smith - 04/03/2022 - 14:43

  5. Six B2B industries that should be leveraging marketing automation

    Communications The communications industry needs to practice what it preaches: swift, streamlined communication ...

    Tom Ryan - 14/12/2021 - 08:58

  6. News: British oil brand Duckhams enlists The Bigger Boat to drive international web project

    and helped garages swiftly find the correct Duckhams oil for their customers – just by typing in a car’s ...

    David Rowlands - 06/08/2021 - 10:28

  7. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    of clients. Refining the sales cycle to make it shorter directly translates into greater revenue. Businesses ...

    Richard Conn - 07/01/2022 - 12:30

  8. Awards case study: Find out how Nelson Schmidt won the award for ‘Best SME-targeted campaign’

    quickly. Nelson Schmidt’s governor took swift action, executing a Safer at Home order that closed most ... struck the economy of Wisconsin quickly. Nelson Schmidt’s  governor took swift action, executing a Safer ...

    Kavita Singh - 02/06/2021 - 12:59

  9. Revere Agency

    as distinctive. Taking active insight and translating it into individual experiences takes joined-up thinking. ...

    Jack Mann - 16/09/2021 - 15:15

  10. Five predictions on data changes to future-proof your 2022

    of Universal IDs will translate into much more reliable and accurate data for the marketer, providing a wider ...

    Jon Clarke - 20/12/2021 - 12:01


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