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1. Awards case study: Find out how Trelleborg and Stein IAS scored the award for 'Best sales enablement initiative'

   amounts of cargo, and the swift unloading, is of utmost importance. SmartPort is an integrated solution, ... The multiple touchpoints of approach, docking and mooring vast amounts of cargo, and the swift unloading, ...

   Kavita Singh - 02/06/2021 - 10:43

2. Beyond Translation: Shifting to a Global-Focused Messaging Strategy

   Beyond Translation: Shifting to a Global-Focused Messaging Strategy Thursday, June 3, 2021- 8:30am ... as a translation / execution step. While important, this doesn’t replace the need to establish a globally ...

   Jack Mann - 20/04/2021 - 19:48

3. How to realise the full potential of sustainability marketing

   all functions and leaders must cooperate closely. Then translate your purpose into values and goals ...

   Leeya Hendricks - 26/11/2021 - 09:41

4. The challenges of global messaging, and a better path forwards

   Translation agencies just aren’t enough. Although they do serve a purpose, there was agreement amongst all ... attendees that simply translating a message from one language to another is simply not an effective way ... of course all differ in different cultures, and so merely translating the words is not enough. A more ...

   David Rowlands - 11/06/2021 - 09:47

5. Why content agility matters for B2B marketers

   out more content, more swiftly and respond ever faster to data that can help to improve ... – and marketing teams are expected to push out more content, more swiftly and respond ever faster to data that can ...

   Kieron McCann - 16/03/2021 - 14:48

6. News: Report highlights how Covid-19 and behavioural trends will shape the role of the CMO

   that short-term, sales-focused tactics may not be enough. Organisations are swiftly shifting ... businesses are realising that short-term, sales-focused tactics may not be enough. Organisations are swiftly ...

   Kavita Singh - 12/10/2020 - 10:49

7. Creating more effective global campaigns with Sam Crocker

   everywhere else. Simply translating a message from one language to another. Adaptations are often defined ... that because a campaign worked in the home market it will work everywhere else. Simply translating a message ...

   Kavita Singh - 29/06/2021 - 14:38

8. Five questions to help pinpoint your brand identity

   translate into your business. At Patient Claim Line, our main objective is to make the claims process ...

   Charlotte Hartley - 23/09/2021 - 11:08

9. Part 1: This is the audit that every B2B business needs right now

   numbers often translate into a short tenure for marketers. As a result, marketing will sometimes feel like ...

   Mercè Cozens - 02/09/2021 - 09:44

10. 4 product launch failures and what we can learn from them

    by translating handwriting into text, with voice command to manage multiple apps. Why did it fail? Apple rushed ...

    Kelly Wright - 04/08/2021 - 11:09 - 1 comment

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