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  1. A guide to writing for email inboxes

    prospects if done right, but if you don’t grab their attention quickly then you’re one swift swipe ...

    Jack Mann - 12/03/2020 - 11:02

  2. How to use humour in your B2B content (and how not to)

    translate (we once had a senior European marketer ask us to make a script 'Really funny, not British ...

    David McGuire - 20/09/2021 - 11:07

  3. Ignite London 2020 Session: Translating brand strategy into brand identity

    General B2B marketing Translating brand strategy into brand identity: how to stay true to your ... brand proposition James Holland, Omobono Translating brand strategy into brand identity: how to stay ...

    Jack Mann - 01/07/2020 - 14:34

  4. The workflow challenge of social

    channels to a team briefed to deal with the problem. When a response is required, it will be swiftly ... time, all enquiries are visible to those that land on the page – so how does a business act swiftly ... and error. Translate this problem to smaller businesses, later adopters or those with a more archaic view ...

    Michael Veenswyk - 21/02/2013 - 13:06

  5. Transformation through messaging and engagement: An interview with Gary Hurry

    strategy. Having backward looking data is good, but being able to translate this into forward looking insights ...

    David Rowlands - 31/08/2021 - 09:37

  6. Creating a customer-centric business: Why CMOs should be leading from the front

    and market proposition?  The CMO must translate this blend of market and customer insight into competitive ... greater control, protecting brand reputation and ensuring any negative issues are dealt with swiftly ...

    Ellie Smith - 28/09/2018 - 11:09 - 1 comment

  7. News: B2B Marketing’s first B2B community welcomes major players

    perspectives as a result.” Propolis – if you haven’t been brushing up on your ancient Greek lately – translates ...

    David Rowlands - 07/04/2021 - 11:10

  8. Why customer success will be vital in 2021

    but marketers had to ask themselves: ‘what can we do?’ Barbara notes that the smart businesses worked swiftly ...

    Kavita Singh - 11/03/2021 - 11:28

  9. Awards case study: Find out how Lenovo won out for best channel marketing initiative

    (translated in 7 languages)  Timescales of the campaign  LEAP operates annually on rolling 12-month cycle (1 ... budgets, statement of works March 2019 – relaunch mapped per region e.g. website refresh, translations ... Analytics/strategy = $50,000  Helpdesk/Sales Claiming/Account Management/Reward Fulfillment = $345,000  Translations ...

    Kavita Singh - 26/11/2020 - 14:34

  10. The 4 brand superpowers for the ultimate customer buying journey

    and adapting, which means anticipating expectations and being able to act on them swiftly. That means ...

    Kavita Singh - 14/01/2021 - 16:16


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