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  1. Defining growth marketing with Scott Vaughan, Integrate’s chief growth officer

    somebody gave me is work from the outside in. Translated, start and be in market, listen to customers, ...

    Kavita Singh - 12/04/2021 - 11:10

  2. Awards case study: The Crocodile and ServiceNow win 'Best customer experience (CX) initiative'

    how to connect them back to the business in a meaningful way that translates into action. The CCF ...

    David Rowlands - 26/11/2020 - 10:44

  3. How to maintain productivity and morale during the Coronavirus

    to work efficiently and effectively –failing systems and poor IT will swiftly dampen the morale ...

    Kavita Singh - 23/03/2020 - 10:31

  4. How to create a controversial email marketing campaign

    of your controversial campaign in place (which we’ll discuss in a bit), it’s time to translate ... It’s not an email campaign but the technique could translate. The clever part is they use the mechanism ...

    Sam Bocetta - 08/06/2020 - 13:15

  5. Content relevant to everyone? It’s time to get Agile

    the project content is complete, meaning the creation, translation and delivery of content occurs sequentially ... These organisations have embraced agile methodologies with continual content updates, which include translation ... content creation, translation, and delivery must shift. For translation, that means not just a shift ...

    Robert Gorby - 12/06/2018 - 14:15

  6. Marketing metrics: Delivering value and proving your worth

    of understanding the wider challenges of the business, translating those into the numbers you generate for your ... to translate those objectives to their team – in the right way, at the right time. During this discussion we’ll ... it will take to see results)  Educate your team on the business’ wider metrics, and make sure they translate ...

    Adam Harper - 24/08/2018 - 16:19

  7. BOOK REVIEW: The Marketing Manifesto

    floored by a swift uppercut. David Hood’s 16 ‘mini-manifestos’ examine the uncomfortable issues that many ... jabbed consistently in the ribs, then occasionally floored by a swift uppercut. David Hood’s 16 ...

    Jessica McGreal - 19/11/2013 - 15:27

  8. What marketers can learn from history's greatest leaders

    of modern nursing Florence Nightingale (1820-1910) Key strength: A talent for translating big data ... with which he so swiftly embraced his new survival mission, and rallied the troops around it, is testament ... and anxiety, and to swiftly change and adapt plans in accordance to external circumstances, makes him one ...

    Alex Clarke - 07/03/2016 - 15:12

  9. Top accounts lose millions of followers in Twitter purge

    million) Justin Bieber (-2.7 million) Lady Gaga (-2.5 million) Barack Obama (-2.3 million) Taylor Swift ...

    Rebecca Ley - 18/07/2018 - 10:32

  10. 10 tips: How to do B2B with Asia

    in countries like China and South Korea. Prepare a in-house translator or outsource this work, but don’t just ... translate literally: Make sure the message contains the correct tone as well as the correct literal meaning. ... Japanese term nominication, which literally translates to ‘drinking communication’. In other words, ...

    Natalie Meyer - 18/07/2019 - 15:37


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