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  1. News: Hiscox launches card game to educate businesses about cyber security

    Anti-virus: Security software that detects instances of malware and protects your system from attack. Pairs ... and offline provides you with a back-up plan should your system be compromised. Pairs with the ransomware ...

    David Rowlands - 30/11/2021 - 09:52

  2. How CogniClick can personalise your content for ABM success

    it comes to CRM integration; although primarily focusing on large CRM systems (such as Salesforce ... and HubSpot), CogniClick offers integration into smaller systems through bespoke means.  How CogniClick helps ...

    David Rowlands - 26/11/2021 - 14:56

  3. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    to better design, refine and create personalized content for your systems. As customers declare they want ...

    Sue Mizera - 19/11/2021 - 09:34

  4. Four tips and tricks to think differently about content management and improve digital experiences

    own technology, siloed asset management systems can arise. And because assets are commonly shared ... across multiple systems and accessed by users with varying needs and levels of expertise, a standard view ... that their third-party suppliers currently struggle to input content into their DAM system.  To get the best out ...

    Kieron McCann - 10/11/2021 - 14:59

  5. How to approach your ABX strategy

    there in a way that makes sense from an analytical and systems perspective.” You need to clean up existing data. ... team. As Leanne reminds us, critical data is scattered across different systems which makes it hard ... salesperson. In a similar vein, you can push this information directly into CRM systems to have all ...

    David Rowlands - 10/11/2021 - 10:57

  6. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    platforms, customer relationship management systems, connected TV or social media platforms. We are committed ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  7. ABM expert Robert Norum on how to run your ABM pilot

    on what accounts you want to include in the programme. Next, have a look at the CRM system: what ... Well populated CRM system. Marketing platform that deals with both out and inbound traffic. As Robert ... accounts and analyse activity to give an early warning system of topics and subjects they might ...

    Lucy Gillman - 26/10/2021 - 16:39

  8. Approaching a new CMO role: An interview with Eric Schou

    IT systems through to new, hybrid cloud environments – from customer-facing applications down to core network ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  9. Kate Owen on how multifaceted ABM can be applied across higher education

    are noticeably varied; some universities have sophisticated engines, whilst others lack a CRM system to email ... and technology When it comes to their own technology, UPP is expanding across new CRM systems and models, ...

    David Rowlands - 19/10/2021 - 16:26

  10. Marketing automation implementation- where to begin?

    and segmentation. What is the best method for migrating your prospect data from an existing system to this new one? ... to migrate or update forms, landing pages or email templates? Do you have a lead management system in place ... during the migration process to ensure that all prospects imported into the new system are as up to date ...

    Tom Ryan - 14/10/2021 - 15:23

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