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  1. Three demand generation focus areas you need to know

    more tailored and seamless. In fact, 82% of business buyers want to experience the same buying process ... they do when purchasing for themselves. Yet, surprisingly, only 27% of business buyers say companies ... customers to choose or tailor a product or service that meets their specific requirements and needs. ...

    Satish Sadasivan - 21/01/2022 - 15:35

  2. How to bridge the sales and marketing alignment gap – once and for all

    be surprised to hear two very different answers! Could teams work collaboratively – and more productively ...

    John Cheney - 17/01/2022 - 10:01

  3. What’s in store for B2B marketing in 2022?

    actionable insights from it and create content and experiences tailored to your prospect.   From ...

    David Rowlands - 07/01/2022 - 15:27

  4. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    surprised me that we’ve seen a spike, but I would say that things will level off at some point. ... cases they’re leaving a behind role that in a way became tailored to them as everyone became hands ... that we weren’t expecting, and we would look at tailoring our model to include a new set of skills. Our ...

    David Rowlands - 17/12/2021 - 15:04

  5. A linguistic exploration of the name Propolis

    ever stopped to think about what the word Propolis really means? You might be surprised! "What’s ... about what the word Propolis really means? You might be surprised! anonymous user Blog 0 No votes yet ...

    Sue Mizera - 15/12/2021 - 09:24

  6. Five of the best digital marketing strategies B2B can learn from B2C

    DocuSign needed to take a tailored approach- on an unprecedented scale.  That’s why it partnered up ... firm, DocuSign’s marketing team could direct them towards a white paper or webinar tailored ... tailored messaging is a must in this day and age. Otherwise, in such a saturated space, it’s just spam.  ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  7. Six B2B industries that should be leveraging marketing automation

    Marketing automation can reduce the manual elements of this and ensure you only send tailored messages ... every interaction as tailored as possible to ultimately win the deal. Lead generation and lead nurture ... possible to automate tailored messaging that retains business and ensures a positive CSAT score.  It’s ...

    Tom Ryan - 14/12/2021 - 08:58

  8. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    forwards.” Where to start with ABX? It comes as no surprise that for Paul, the foundation of any strategy ...

    David Rowlands - 10/12/2021 - 11:46

  9. How CogniClick can personalise your content for ABM success

    copy, such as a tailored call to action (CTA) and personalised industry comparisons, such as how many ... including a client’s name, company name and industry. Conditional display incorporates tailored content ...

    David Rowlands - 09/12/2021 - 11:58

  10. Everything you need to know to create a high-converting B2B product page design

    through the CTA. Make it stand out on the page. Test out different CTAs and tailor them to your target ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

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