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  1. Are the 2020s the Decade of the Great B2B Rebranding?

    Honestly, survival may be at stake. Final reflections and takeaways: Some recent personal experience It may ...

    Sue Mizera - 01/12/2021 - 10:47

  2. The data and science you need to know when approaching ABM email marketing

    takeaways are: B2B audiences respond to emotional better than rational appeals and will engage longer ...

    David Rowlands - 16/11/2021 - 09:39

  3. Unconventional ways of getting customer insight

    them.  Key takeaways: Existing data can be refined and mined for insight- Live Chat transcripts ...

    Kate Cox - 15/11/2021 - 09:25

  4. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    rather than your carefully crafted body copy.” Ensuring your subheadings include the key takeaways ...

    Lucy Gillman - 01/10/2021 - 14:20

  5. It’s easy to judge, right?

    awards through a formula and those that gave extra attention to how they could lead. The big takeaway ...

    Matt Garisch - 15/09/2021 - 09:41

  6. Ignite London 2021: Key learnings and takeaways, and where to go to watch on-demand

    ABM Content marketing Customer experience Event Master- Strategy & Evolution Marketing operations Brand Campaign management Data Last week, we hosted B2B Marketing Ignite London – our first ‘hybrid’ event, which saw our talented B2B experts speaking b ...

    Kavita Singh - 09/07/2021 - 16:53

  7. Here are some top tips for being more productive during your work week

    takeaways that you can use to work smarter, not harder. Coming from New York, I always had a mentality ... Beverly’s latest novel,  Working Hard, Hardly Working,  I decided to outline some of the top takeaways ...

    Kavita Singh - 25/05/2021 - 10:40

  8. Ignite London 2021 Session: Balancing Utility and Magic in B2B Marketing

    on agencies to attract and inspire the very best talent? Goliath, meet David.  The key takeaways from ...

    Jack Mann - 05/07/2021 - 13:14

  9. Ignite London 2021 Session: The anatomy of a creative campaign

    campaign and how to make each one work together to achieve better outcomes. Key takeaways from this session ...

    Jack Mann - 05/07/2021 - 12:50

  10. Ignite London 2021 Session: Maximise your Marketing Analytics ROI

    business. Top 3 Takeaways from this session: Learn how to better optimise your data to drive demand ...

    Jack Mann - 05/07/2021 - 11:52

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