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  1. Three demand generation focus areas you need to know

    influence strategy and marketing decisions. Knowing whether a lead is exploring product information or has ... competitor blogs or industry influencers. This information helps you align your strategy with customer needs, ...

    Satish Sadasivan - 21/01/2022 - 15:35

  2. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    and cold email strategy. Have customer testimonials on your brochures and your website. The influence ...

    Richard Conn - 07/01/2022 - 12:30

  3. twogether on winning Gold for ‘Best use of direct mail’

    to send it to decision-makers for deals that were further down the track and therefore we could influence ...

    David Rowlands - 21/12/2021 - 15:26

  4. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    and influence what people might perceive. But you must always remember that you can’t fully control it.  LG: Why ... from other departments in your organisation, that will influence their perceptions of who you really ... into the work that’s necessary to change how we influence that perception; it starts the process of alignment. ...

    David Rowlands - 10/12/2021 - 10:37

  5. The big lie of thought leadership in B2B

    the target audience and who already has influence over them.  In some areas of B2B sales, there are only ... are they listening to already?  At Edelman DXI we use a four dimensional data-driven influencer mapping system ... to understand the flow of influence on a given topic or in a certain field. In this thought leadership analysis ...

    Philip Trippenbach - 07/12/2021 - 09:12

  6. The B2B Marketing Awards 2021: Check out who won big

    ‘Best multichannel campaign,’ ‘Best use of social media or influencer marketing,’ ‘Best customer ... or influencer marketing. ‘#Bossit2021 challenge’ by Sage. Best use of content marketing. ‘Ending retro ...

    David Rowlands - 01/12/2021 - 16:29

  7. Are the 2020s the Decade of the Great B2B Rebranding?

    influence or interference. SDT takes an optimistic view of human nature, that we have a natural, inherent ...

    Sue Mizera - 01/12/2021 - 10:47

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