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  1. Gilroy

    can effectively respond to the challenges and opportunities customers face, informing, influencing ...

    Daniela fernandes - 19/11/2021 - 14:11

  2. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    the choices that people make, without external influence or interference. SDT is grounded in an optimistic ... sample Independent of the company, in order to avoid influence or bias, we recruited a small sample ...

    Sue Mizera - 19/11/2021 - 09:34

  3. How to approach your ABX strategy

    their expertise and influence, but also makes sure that you have that crucial wider buy-in across your ...

    David Rowlands - 10/11/2021 - 10:57

  4. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    target audiences online. Knowing the modern marketer needs to create a robust strategy to influence ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  5. Approaching a new CMO role: An interview with Eric Schou

    marketing is influencing the success of the business. Our marketing metrics must be business metrics. ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  6. Thinking of starting a B2B podcast? Ask these three questions first

    influence them). And we needed them to talk about something objectively useful, related to creating great ...

    David McGuire - 20/10/2021 - 09:34

  7. Five top tips to stop your content from being boring

    of their knowledge?  You may also consider inviting industry influencers to contribute to your content. We recently got ... differently. Another advantage of asking influencers/experts to contribute to your content is that they’re ...

    Kerrie Malone - 08/10/2021 - 16:41 - 1 comment

  8. How neuroscience affects CX in B2B marketing

    to understand how the brain influences our behaviour, we can better tailor our campaigns and experiences. When ...

    Lucy Gillman - 05/10/2021 - 10:24

  9. Marketing process improvement isn’t just for the tough times

    If the culture doesn’t support this, the CMO perhaps needs a little influencing to put this on their strategic ...

    Steven Cozens - 29/09/2021 - 09:55

  10. How to use data to optimise your marketing spend

    is influenced by phone calls. New levels of customer caution lead to additional questions and protracted ...

    Kate Cox - 28/09/2021 - 09:52

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