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  1. News: Acquia acquires Widen. We spoke with their CMO to learn more

    Matthew Gonnering, CEO of Widen, said: “Content is the heart of any digital experience. It influences ...

    David Rowlands - 21/09/2021 - 09:19

  2. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    sample Independent of the company, in order to avoid influence or bias, we recruited a small sample ...

    Sue Mizera - 15/09/2021 - 11:07

  3. Part 1: This is the audit that every B2B business needs right now

    brand and the parts that marketing can influence. Now, many B2B marketers reading this may now ...

    Mercè Cozens - 02/09/2021 - 09:44

  4. Straight line to concentric circles – The complex world of B2B buying in 2021

    process.   Sales reps have a tiny window (5% of a customer’s time) to influence customer decisions: ... earlier have been able to influence their decisions). Customers have no clear preference for the channel ... to influence customer decisions: They must position a unique value-proposition that helps customers; they need ...

    Satish Sadasivan - 04/08/2021 - 10:56

  5. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

    influence or interference. SDT is grounded in an optimistic view of human nature, that we have a natural, ... domain, independent of the company’s influence on our work. We will show how there is a specific method ... external influence or interference. SDT is grounded in an optimistic view of human nature, that we have ...

    Sue Mizera - 10/08/2021 - 16:22

  6. An Introductory Guide to ABM

    with key buying influencers inside those accounts. ABM is relevant for: Though ABM can be used in most ...

    Jack Mann - 22/07/2021 - 10:48

  7. News: xiQ named as a ‘Cool Vendor in Technology Marketing 2021’ by Gartner

    and be bold and confident. Whereas a report for a CMO may include insights that show an influencing ... include insights that show an influencing personality that appreciates collaboration. In this example, ...

    Kavita Singh - 20/07/2021 - 14:27

  8. Awards case study: How Brookfield Properties won Gold for ‘Best use of social media or influencer marketing’

    for 'Best use of social media or influencer marketing' Check out all the winners here! In today’s ...

    David Rowlands - 02/06/2021 - 15:34

  9. Where business is buzzing

    assessments and diagnostic Skills and advisory on tap Peer-to-peer vision and influence Productivity ...

    Jack Mann - 16/07/2021 - 14:37

  10. Awards case study: Find out how Agent3 nabbed the award for ‘Best use of account-based marketing’

    ABM Master- Executions & Campaigns Find out how Agent3 created an ABM campaign that influenced ... to support individual accounts with unique insights and content. Ultimately, this ABM campaign Influenced ... ROI of marketing-influenced pipeline, and gaining a really enthusiastic response from our Sales teams ...

    Kavita Singh - 02/06/2021 - 12:29


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