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  1. Steps to a CX audit

    of potential customer brand-customer touchpoints that influence how (if) the customer moves from one stage ... engagement at the end of the lifecycle. 3. Gauge the influence of each touchpoint on the customer experience ... With each touchpoint, your business’ prospect or customer is influenced to continue to the next stage ...

    David Rowlands - 18/03/2021 - 09:46

  2. Awards case study: How Fearless Labs won ‘Best use of martech for sales enablement’ for its work for O2

    O2’s existing ‘Social Influencers’ programme (1:1 social programme for a handful of senior sales ... Broadening and deepening critical relationships with its customers and influencers. Indirectly positively ... influencing the acceleration of pipeline. Since SOsell, users significantly increased the sharing ...

    David Rowlands - 24/03/2021 - 09:34

  3. Award case study: Find out how Cognism won the award for 'UK-founded martech vendor of the year'

    changing in 2020, the awareness of Cognism increased, in many ways thanks to the influencer market. ... influencers. The company also frequently calls upon key B2B sales/marketing influencers to take part in its ...

    Kavita Singh - 22/03/2021 - 15:16

  4. Selbey Anderson

    to driving revenues and influence across the whole customer lifecycle. Selbey Anderson comprises six ...

    Jack Mann - 16/03/2021 - 12:21

  5. Microsoft wins gold for 'Most innovative use of martech'

    technology by more than 40% influenced by 'Truths & Insights'. However, the real business ...

    David Rowlands - 22/03/2021 - 16:14

  6. Your Brand Needs You!

    and external influencers Brand ambassadors in times of mergers and acquisitions ...

    David.power_519256 - 17/02/2021 - 16:37

  7. Intent data is the future of B2B marketing

    in-depth buyer personas, which can influence your content strategy. Companies who understand the buyer’s needs ...

    Chris Attewell - 10/03/2021 - 17:28

  8. How to build a world-class ABM campaign

    influence buying decisions we were able to arm them with the right kind of marketing material for each stage ... influencer and decision-maker throughout the buying cycle. Everyone wants to meet the CIO, but sometimes it’s ...

    David Rowlands - 05/03/2021 - 14:40

  9. Awards case study: learn how Intuit QuickBooks won gold for 'Best use of social media or influencer marketing' and 'Best SME-targeted campaign'

    Q&As. Communications tapped into its influencer community to connect Intuit QuickBooks' customers ... across markets, with plans to continue scaling Ask the Expert  by bringing in the influencer ... Intuit QuickBooks was able to save by running Ask the Expert in-house with a team of five, with no media, influencer ...

    David Rowlands - 26/11/2020 - 15:06

  10. 2021: The year of the human

    increase their spend on digital ads. And expect social media and influencer marketing to skyrocket as more ...

    Jay Bower - 04/03/2021 - 12:03

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