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  1. The 2021 B2B Marketing Trend Tracker: The B2B mind

    needing to play catch-up. Unsurprisingly, influencer marketing has continued its descent amongst both ...

    Kavita Singh - 03/03/2021 - 14:47

  2. The Current State & Future of B2B Influencer Marketing

    lays all cards out on the table so that both brands and influencers know what each party wants. What do ... influencers want from brands and what do marketers want from influencers? Influencer marketing is growing ... that brands are working towards, but what do the influencers want? Onalytica surveyed ~350 B2B influencers ...

    Jack Mann - 18/11/2020 - 14:26

  3. How third-party intent data makes the ABM flipped funnel obsolete

    and finally advocating, the stage where your current customers are so loyal, they begin to influence other potential ... are so loyal, they begin to influence other potential customers. Basically, you work backward, and try ...

    Vincent DeCastro - 16/11/2020 - 10:45 - 1 comment

  4. Extending marketing’s influence down the funnel

    ABM   Click below to watch the session now! Highspot ...

    Jack Mann - 11/11/2020 - 17:38

  5. The importance of building a professional network in a digital-only era

    Professional development Whether it’s colleagues, clients, partners, journalists, influencers ... clients, partners, journalists, influencers, or peers, with very few in-person meetings since March, ...

    Ashley Friedlein - 02/11/2020 - 12:39

  6. Persona-based marketing makes ABM more ‘human’

    the most influence on the buying decision? Focus your time and resources on them for maximum impact. Make ... Finally, label each contact as one of the following personas: champion, influencer or decision maker. ... on behalf of your solution to other personas (influencers/decision makers). Influencer. This persona will ...

    Eva Jackson - 01/02/2021 - 09:43

  7. Make the most out of 2021 with the latest marketing trends

    areas. These are: Account Based Marketing Digital experiences Influencer marketing Partnerships As B2B ... digital experiences stand up to scrutiny and to competitors. Influencer marketing is less popular ... become a key determinant in B2B campaign efficacy leading to full-blown ABM. Whilst influencer marketing ...

    Mercè Cozens - 02/02/2021 - 10:52

  8. Awards case study: Bidwells wins gold for 'Best use of thought leadership' and 'Best limited budget campaign'

    has directly influenced government policy and seen their ideas included in The Budget. Bidwells can. ... to influence policy and increase government action on the Arc. Develop policy ideas to deliver the government’s ... in broadsheet and broadcast press, Google rankings and social media influence. The target audience Bidwells ...

    David Rowlands - 26/11/2020 - 14:12

  9. Here are our hive experts' 2021 predictions

    at True Influence discusses what it means for B2B companies in his January 2021 article. This market ...

    Kavita Singh - 27/01/2021 - 10:48

  10. Clone of Propolis Homepage

    your marketing, with access to industry-leading intelligence. Vision and influence Sanity check ...

    scotty - 14/01/2021 - 17:55


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