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  1. 5 metrics to analyse when creating an account score

    Other factors that can influence the on-site page view score include view time and dwell time.  3. ...

    Vincent DeCastro - 15/01/2021 - 16:57

  2. Propolis Homepage

    and influence Grow a supportive network of likeminded B2B marketing peers – in our roundtables, leaders’ forum, ...

    scotty - 11/01/2021 - 18:44

  3. What does the loss of third-party data mean to B2B marketers?

    more about privacy and many other topics, attend the 2021 True Influence Summit on 21 January 2021. B2B ...

    Brian Giese - 12/01/2021 - 14:44

  4. Winners case studies

    media or influencer marketing Category 16: Best SME-targeted campaign ‘Ask the expert’ by Intuit Check ...

    Jason Taylor - 25/11/2020 - 17:58

  5. Your B2B customers are not rational. Here's how cognitive marketing will push their buttons

    words, your B2B customers and prospects are all heavily influenced by biases, heuristics and emotional ... B2B is now learning what B2C has long known: that to influence purchasing decisions, you need to push ... influence the decision-making process.  An example of this would be as follows: It’s the old ‘5% fat’ versus ...

    Miriam Drahmane - 21/12/2020 - 11:12

  6. A 2020 retrospective with TCS CMO Ashish Babu

    used our ecosystems to get our clients, academic partners, influencers, futurists, and our SMEs ... ecosystems to get our clients, academic partners, influencers, futurists, and our SME’s to share experiences ...

    Kavita Singh - 18/12/2020 - 12:21

  7. Why B2B marketers are putting growth and retention at risk by ignoring distressed buyers

    of decision-makers, buying influencers and stakeholders that are involved in purchasing cycles. It is a complex ...

    Alisha Lyndon - 15/12/2020 - 10:33

  8. Covid-19, B2B marketing and the changing face of cutting-edge creativity

    As always, teams will be charged with forcing prospective customers to take notice, influence them throughout ...

    Graeme Kendrew - 14/12/2020 - 10:41

  9. Awards case study: Learn how Kate Owen won out for 'Marketer of the year'

    she helped work with Young Enterprise to influence over 197,000 young people globally pre, during ... and post COVID with the campaign and achieve an ROI of  1:13,833  or 1,383,300%  influencing over 150 ... months. In terms of ROI, she has helped influence and accelerate over 470 high value opportunities ...

    Kavita Singh - 26/11/2020 - 14:20

  10. How classic marketing practice links directly to classic behaviour theory

    concerned with the intrinsic motivations behind the choices that people make, without external influence ... the choices that people make, without external influence or interference. SDT is grounded in an optimistic ...

    Sue Mizera - 07/12/2020 - 13:42

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