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  1. Know where you are with Porter’s 5 Forces

    point across (though it helps) but you do need a senior director to listen and influence the board. It’s ...

    Mercè Cozens - 07/12/2020 - 11:30

  2. Wanted: The top ABM opinion formers and influencers

    ABM General B2B marketing Account-based marketing (ABM) has become a core part of the B2B marketing firmament, with a growing number of brands using it to drive excellent results, and with best practice development led by cluster of pioneers and experts. ...

    David Rowlands - 15/07/2020 - 13:03 - 1 comment

  3. Connecting Worlds: How to get the most out of B2B influencer marketing

    influencers to build brand credibility and create authentic relationships. Connecting Worlds: How to get ... the most out of B2B influencer marketing How to use B2B influencers to build brand credibility and create ... authentic relationships. Influencer marketing is an increasingly valuable asset within the B2B marketing ...

    Jack Mann - 08/07/2020 - 14:37

  4. A practical guide to building B2B buyer personas

    a blog from an industry influencer outlining who facilities managers report to in hospitals. ... Influencer: able to recommend your product. On a RACI chart, this role would be “consulted”.  Decision-maker: ... will often be an influencer or gatekeeper as well. Also, some marketers prefer to include an image ...

    Adam Ortlieb - 26/11/2020 - 18:23

  5. 5 ways to generate leads virtually

    to the webinars and answer them in the session to keep viewers engaged. Hire a key influencer to attend the event ... viewers engaged. Hire a key influencer to attend the event as a way of drawing crowds. Send drinks packs ...

    Kavita Singh - 27/11/2020 - 10:46

  6. Awards case study: Find out HP Apollo won out for best account-based marketing for its campaign

    to be more effective  Objectives of the campaign HP wanted Transmission to create as much influence within ... that would influence organisations sometimes years before they were working on RFPs. But Transmission also ... and influencing our target accounts over a much longer period, with tactics and messaging that adapt ...

    Kavita Singh - 26/11/2020 - 17:01

  7. Why qualified research is a critical factor for your ABM programme

    save the day due to limited knowledge of the wants, needs, and goals of the people with real influence ... of directors but to the decision making units and influencers two or three levels down the organisation chart. ... the day due to limited knowledge of the wants, needs, and goals of the people with real influence ...

    Ross O'Neill - 27/11/2020 - 13:21

  8. Ignite London 2020 Session: How to increase awareness, credibility and trust through employee advocacy and influencer marketing

    and influencer marketing How to increase awareness, credibility and trust through employee advocacy ... and influencer marketing Tim Williams, Onalytica  Sarah Goodall, Tribal Impact.   Click below to watch ...

    Jack Mann - 01/07/2020 - 11:48

  9. Awards case study: Learn how MAN managed to gain 363,384 organic impressions with a increase in web traffic by 98%

    as manufacturers in this industry rely heavily on brand loyalty and advocates. Drivers will often influence ... Drivers will often influence the buying decision of their feet managers so growing brand affinity ...

    Kavita Singh - 26/11/2020 - 14:48

  10. Who won big at the B2B Marketing Awards 2020? Check out all the winners here!

    or technologies:  ‘The profit hunter’ by Gravity Global Category 7: Best use of social media or influencer ...

    Kavita Singh - 27/11/2020 - 13:42

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