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  1. The B2B Marketing Awards 2021: Check out who won big

    SME-targeted campaign. ‘Connecting the Falklands’ for Square & Mastercard, by Harvard. Best corporate ... decision-maker-targeted campaign. ‘Zeronomics: Financing the transition to a net-zero world’ for Standard Chartered, ...

    David Rowlands - 01/12/2021 - 16:29

  2. How to approach your ABX strategy

    and how to manage it, that all important sales and marketing alignment and what types of target accounts ... the right data on target accounts that are showing buying signals. Accurate: To avoid wasting both your time ... of the game: within your CRM, do you want checkboxes to indicate target accounts? If you’re tiering your ...

    David Rowlands - 10/11/2021 - 10:57

  3. Are the 2020s the Decade of the Great B2B Rebranding?

    or three, but nine: Vision, Mission, Core Values, Target Audiences and the Insights that drive them to you; ... and Positioning- based on the Target Audience insights it illuminates and the window into their intrinsic ...

    Sue Mizera - 01/12/2021 - 10:47

  4. Planning for 2022: An interview with Mercè and Steven Cozens

    of their budget to ABM specifically. Is this hyper-targeted style of marketing going to take more and more ... programmes. This enables campaigns to target accounts matching your ICP using digital tools but I would ... the 2022 revenue target? Secondly, don’t forget the need for research to better understand what your ...

    David Rowlands - 19/11/2021 - 10:26

  5. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    requiring specific designs and techniques, to apply to future MM studies, including those in B2B? Target ...

    Sue Mizera - 19/11/2021 - 09:34

  6. How CogniClick can personalise your content for ABM success

    into sales and leads. Empower and simplify the process for sales to create their own content for their target ... an automatic, personalised report, allowing sales to easily send that unique piece of content to their target ...

    David Rowlands - 26/11/2021 - 14:56

  7. Four game-changing insights driving customer acquisition in a digital world

    is buying at any given time. Think about it as a triangle: 3% of your target audience is ready to buy right ... industry news for press about senior hires or watch the job ads of target companies.  Sharing relevant ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  8. How sales training and coaching can drive B2B success in 2022 and beyond

    train year-round to achieve their targets and reach their goals. No matter what the sport, ...

    Kevin O'Regan - 09/11/2021 - 10:37

  9. Universal identity resolution is a myth. It’s also a bad idea

    First, a universal ID is a big target, not just for hackers, but also for public opinion. In a universal ... is perceived to be the universal ID – it is by definition a target and everyone that uses it shares the blame.  ...

    Ray Kingman - 05/11/2021 - 09:31

  10. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    target audiences online. Knowing the modern marketer needs to create a robust strategy to influence ... a powerful combination of data, technology and insights that help clients better target and engage audiences ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

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