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  1. The importance of brand personality in B2B – and how to find yours

    is looking at, and that need to be addressed. Metaphors and similes A variation of the company-as-person ... psychographic exercise Another variation on the company-as-person exercise: Who is your company as a consumer ...

    Sue Mizera - 25/08/2022 - 14:16

  2. What’s the point in Purpose?

    moments, sometimes a variation of the words on the page, but never a confident, consistent answer from one ...

    Lucy Steers - 13/06/2022 - 09:13

  3. How to make your B2B marketing more creative

    approach” often ends up being a slight variation on what the client already had – which is fine, but feels ...

    David McGuire - 13/06/2022 - 11:38

  4. Super-charged lead generation: How to drive more ROI from your enquiries

    to see what variation in key words work best, or which marketing campaign attracted the most attention.  ...

    Kate Cox - 26/04/2022 - 09:01

  5. The tautology of marketing operations job titles

    no need to include it in the job title, it’s a given. MOPs and automation This is a variation on “and ...

    Simon Daniels - 03/12/2021 - 08:47

  6. Super-charged lead generation: How to drive more ROI from your marketing

    now we can connect the two and for example can see what variations in key words work best, or which ... and for example can see what variations in key words work best, or which marketing campaign attracted most ...

    Kate Cox - 24/08/2021 - 15:37

  7. Can marketing automation support employee wellbeing?

    but here’s the manual workload this results in for the staff member accountable: Write 3 x email variations ... The process will become: Write 3 x email variations Set up automated journey with rules for who receives which ...

    Tom Ryan - 10/08/2021 - 17:05

  8. How to promote your B2B webinar like a pro: Expert advice from Adobe

    emails Variation is the name of the game when it comes to successful email marketing. Simply sending ...

    David Rowlands - 01/11/2021 - 10:52

  9. Ignite USA 2020 session: Next Level ABM

    never before. Great personalization. High-impact multi-variate, real-time, hyper-personalized ... personalization. High-impact multi-variate, real-time, hyper-personalized experiences, content and messaging ...

    Jack Mann - 19/05/2020 - 14:21

  10. Award case study: Learn how Lamb Weston tripled its number of qualified leads through social and won the 'Grand Prix'

    a really good, home-made looking, thick cut chip with a golden colour variation that was crispy ... cut chip with a golden colour variation that was crispy on the outside and fluffy on the inside. ...

    Kavita Singh - 26/11/2020 - 16:16

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