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  1. March 23 roundtable register

    is the best choice to make right now: Invest in tech innovation, or double-down on value from your existing ... leaders are auditing their tech stacks and processes How best to decide which platforms to retain, ... and which to scrap Tech innovation or efficiency – what’s driving this decision-making process Building ...

    scotty - 27/01/2023 - 09:38

  2. A new year, a new set of priorities: Tackling your 2023 budget

    to be rational, they shouldn’t all be rational. Marketing is only effective if people react to it; noticing it, ...

    Oliver Budworth - 25/01/2023 - 14:36

  3. Eight essentials for a successful global marketing rebrand

    the ingredients to a smooth global marketing rebrand from the importance of tech to being mindful of the language ... to a smooth global marketing rebrand from the importance of tech to being mindful of the language you use. ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  4. Propolis marketing manager

    marketing including social media and SEO Experience in running ABM programmes Experience of marketing tech ...

    Jennie Barrick - 20/01/2023 - 14:41

  5. Media and training marketing executive

    tasks and deadlines Excellent attention to detail Experience of marketing tech such as marketing ...

    Jennie Barrick - 20/01/2023 - 14:33

  6. Live reaction: Can ChatGPT write your B2B copy?

    are true of B2B content marketing at all. Ironically, the analogy does not hold up at all. Also, I notice ... a writer When I think about my own writing team, and the work we do for B2B tech firms, I haven’t seen much ...

    David McGuire - 12/01/2023 - 14:34

  7. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    of management’s mind. They’ve already committed to more tech-based investments in 2023, and are looking to save ... brand from our own CRM? If we have a loyalty problem, let’s seek a tech solution! Why do we need to do ...

    Sue Mizera - 08/12/2022 - 10:09

  8. Why marketing operations is the foundation of a successful modern marketing team

    scientist, or what Scott Brinker defines as the ‘Analytics Architect’ in his chart of tech-savvy marketers. ... Marketing commentators who thought tech complexity was getting harder to handle in the early 2010s hadn’t ... a dedicated ops expert to manage the marketing stack bridges divides on multiple fronts. From the tech side, ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  9. Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards

    of respite for Applaud. Quite the opposite. The HR tech space became flooded during the pandemic with a new ... the Metaverse isn’t going anywhere. “Don’t get me wrong, the tech isn’t quite there,” she admits. “The tech can ... You’re not actually differentiating yourself. Tech product companies – stop using the same buzzwords ...

    David Rowlands - 01/11/2022 - 08:16

  10. In Web 3.0 terms, today is 1995

    interviewed by Letterman, where the famous chat show host quizzed the tech pioneer about this thing called ...

    Joel Harrison - 10/11/2022 - 16:43


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