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1. Why marketing operations is the foundation of a successful modern marketing team

   scientist, or what Scott Brinker defines as the ‘Analytics Architect’ in his chart of tech-savvy marketers. ... Marketing commentators who thought tech complexity was getting harder to handle in the early 2010s hadn’t ... a dedicated ops expert to manage the marketing stack bridges divides on multiple fronts. From the tech side, ...

   Harriet Durnfor... - 14/11/2022 - 11:17

2. Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards

   of respite for Applaud. Quite the opposite. The HR tech space became flooded during the pandemic with a new ... the Metaverse isn’t going anywhere. “Don’t get me wrong, the tech isn’t quite there,” she admits. “The tech can ... You’re not actually differentiating yourself. Tech product companies – stop using the same buzzwords ...

   David Rowlands - 01/11/2022 - 08:16

3. In Web 3.0 terms, today is 1995

   interviewed by Letterman, where the famous chat show host quizzed the tech pioneer about this thing called ...

   Joel Harrison - 10/11/2022 - 16:43

4. Room 101: Demand Generation Consigning challenges and unlocking demand-gen potential in 2023.

   As B2B tech marketers, it’s not just our marketing that’s becoming more emotional.Our own ...

   Daniela fernandes - 14/09/2022 - 12:00

5. Senior marketing executive

   of marketing tech including marketing automation platforms, CRM systems, web and social analytics and CMS ...

   Jennie Barrick - 21/09/2022 - 12:38

6. News: The B2B Marketing Awards shortlist announced!

   The game' by Sharper B2B Marketing 'Powerline at COP26' by Bray Leino 'Profit hunter: Tech ... 'Experience makers: Virtual book club' by Agent3 'Profit Hunter: Tech Shark' by Gravity Global ... and Darling Agency 'Profit hunter: Tech shark' by Gravity Global 'Race to zero' by Intuit ...

   David Rowlands - 23/08/2022 - 09:55

7. Media & Training Marketing Executive

   of marketing tech such as marketing automation platforms, CRM systems, web and social analytics and CMS ...

   Jennie Barrick - 21/09/2022 - 13:14

8. News: The Marketing Practice announces APAC expansion plans with acquisition of Rombii

   acquisition in the region and its fifth in the last 18 months, making it the largest B2B tech marketing ... it the largest B2B tech marketing specialist in the world.   anonymous user News 0 No votes yet Master- Strategy ...

   David Rowlands - 08/09/2022 - 09:00

9. The future of B2B events: Strategic importance of events elevated by two years of crisis

   are attendees’ expectations? What considerations do marketers need to keep in mind? What can event tech vendors ... – in this post-lockdown world? In this report, we spoke to event marketers, organisers, tech vendors, attendees and venue ... Marketing lead analyst, Peter O’Neill, provides a detailed breakdown of the event tech vendor landscape, ...

   Daniela fernandes - 18/08/2022 - 13:57

10. Data from digital marketing teams plays a crucial role in driving the bottom line for business

    this is a tech-enabled discipline where IT and the wider business work together to ensure the uniformity, accuracy, ...

    Susan McKay - 12/09/2022 - 08:36

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