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1. Events are the catalyst to your customer journey: An interview with JR Sherman

   they can for influence. In a similar vein, the c-suite, digital marketing and various tech roles ... numbers’ for some of larger events. Case and point with one tech company seeing a spike in 90,000 virtual ...

   David Rowlands - 08/09/2022 - 09:34

2. Attracting the next generation into the B2B world

   the benefit of being on the right social media channels and giving their honest feedback. What we noticed when ... into the automotive industry. Which is why, in 2020 we launched our first Keyloop Dealer Tech competition. This scheme ... Ireland, and Canada, to develop tech-focused product ideas to improve the car buying or ownership ...

   Michelle Wells - 04/07/2022 - 12:02

3. News: Leading tech marketing and PR agency Harvard launches new brand and design service

   Innovation H:LAB combines the agency’s strengths to help tech brands looking to stand out and stand ... for something. Harvard, the tech specialist marketing and PR agency, today announced the launch of its new ... of an opportunity to help its tech clients differentiate in an increasingly crowded market and meet customer demand ...

   David Rowlands - 22/07/2022 - 11:43

4. News: The Marketing Practice announces rebrand to reflect its bold aspirations and unique B2B offering

   objectives of creating the growth engine for B2B tech and to be the place to build a career in B2B marketing. ... and creativity that can help tech businesses break out of silos and into new markets. The objective of TMP’s new ... of the rebrand follows hot on the heels of TMP’s latest acquisition, in the form of tech-enabled ABM and ABX ...

   David Rowlands - 13/07/2022 - 14:55

5. The importance of brand personality in B2B – and how to find yours

   surprise, and in spite of impenetrable, indistinguishable tech specs which is all we had to go on, we solved ...

   Sue Mizera - 25/08/2022 - 14:16

6. Digital vs. print marketing: A bright and measurable future together

   and the customer. Leveraging tech for additional value For the seamless multi-channel experience to become ...

   Joe Courts - 03/08/2022 - 12:55

7. People or personas? What B2B marketing can learn from B2C

   or freelancer might indulge a more emotional choice for a piece of shiny tech that they know they will love ...

   Anonymous (not verified) - 08/08/2022 - 11:55

8. News: The Martech Awards winners

   innovative use of tech to stand-out organisations you need to know about. Here’s a look at who won. 25 ... leading the way in the martech from innovative use of tech to stand-out organisations you need to know ...

   David Rowlands - 08/07/2022 - 09:05

9. Propolis salary benchmark 2022

   male. Marketing director: 58% female; 42% male. It would be interesting to see if there’s a noticeable ...

   scotty - 22/07/2022 - 12:04

10. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

    for the entire revenue team. 75% of their customers are tech companies, but the customer base increasingly ... Teams (Comparably). Best CEO (2021, Glassdoor and Comparably). Tech enhancements  In 2021, 6sense ... and decisioning consistency across customers’ tech stack.  6sense also made three acquisitions in the past year ...

    David Rowlands - 07/07/2022 - 12:21

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