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1. TECHNOLOGY: Buying the correct platforms

   To help in this process, we've identified and profiled some core tech options. Technology: CRM ...

   a12admin a12 - 02/02/2009 - 00:00

2. DIGITAL MARKETING: Exploiting the web 2.0 boom

   take off in B2B. Beyond that, tech heads are predicting that Web 3.0 technology is on its way. Snare ...

   a12admin a12 - 06/06/2008 - 00:00

3. PROFILE: Karen Wilson- European Marketing Director, Yahoo Search Marketing

   hi-tech idea, and the surreal images: “We took people on the rides and we could hear them talking about ...

   a12admin a12 - 29/03/2006 - 00:00

4. PROFILE: Lauren Flaherty- Head of Global Advertising, IBM

   of anyone in the tech industry that hasn't had to reinvent itself: Apple, HP and Microsoft have all ...

   a12admin a12 - 28/09/2006 - 00:00

5. TECHNOLOGY: Tech brands

   The evolution of branding, the impact of commoditisation and the relationship between marketing and sales were the predominant themes to emerge from the first B2B Marketing Industry Roundtable event in collaboration with Wilson Harvey. The event was organ ...

   a12admin a12 - 15/12/2004 - 00:00

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