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1. Everything you need to know about purpose washing

   well-respected, multi-national tech or professional services brand is communicating with B2B buyers, ...

   Vanessa Cheal - 01/07/2022 - 10:01

2. It’s time for B2B organisations to catch up on personalisation

   think that customers haven’t noticed – it’s why 92% of B2B buyers say they expect a B2C experience when ...

   Kieron McCann - 31/05/2022 - 10:25

3. A how-to-guide to make a successful B2B podcast

   it’s useful to listeners. At Amdocs Technology, we have core areas of expertise around tech ... then created an interview series called the ‘Future of Tech’. Whilst our own experts would have been capable ... sourced from across the whole tech ecosystem. We decided the best person to host and drive these industry ...

   Vardit Kuznik Bitan - 28/04/2022 - 10:41

4. The account-centric enterprise: ABM’s evolution is predicated on thinking differently, both inwards-facing and outwards-looking

   skills. Finally, our toolset must evolve beyond the marketing tech stack. Changes should also include ...

   Clive Armitage - 22/06/2022 - 15:10

5. Elevation Awards case study: How the Mx Group won Gold for ‘B2B communications agency of the year’ for ‘The Mx Group: Better Relationships, Better Results’

   of the 10 new clients we won late in the year that span SaaS, tech, agri business and manufacturing, ...

   David Rowlands - 14/06/2022 - 12:33

6. Elevation Awards case study: How The Mx Group won Gold for 'Best use of customer insight' for 'Brand to drive demand: Rework work' for Envoy

   the ads on popular tech and business organizations’ websites like Society for Human Resource Management. ...

   David Rowlands - 14/06/2022 - 10:15

7. Elevation Awards case study: How Gravity Global won five Gold awards for ‘Profit hunter: A force with nature’ for Embraer

   Land the tech message with audiences in an imaginative way.  Beat previous campaign results.  ...

   David Rowlands - 14/06/2022 - 09:49

8. News: Marketing operations experts Vantage Clever acquired by IMG

   customers, which in turn needs an appropriate tech stack personalised around the individual’s data that has ...

   David Rowlands - 17/05/2022 - 09:26

9. Super-charged lead generation: How to drive more ROI from your enquiries

   One software you could use is Ruler Analytics. Tech like this opts for an integrated approach to offer ... proactive approach to response speed. With this in mind, tech that allows users to fill in their phone ... numbers on websites is absolutely integral. Make sure that the tech allows for various approaches, ...

   Kate Cox - 26/04/2022 - 09:01

10. Ignite USA: Pushing the boundaries in your customer marketing strategy

    I started my career in the agency world but have spent the majority of time working in tech at companies ...

    Stephanie Capouch - 20/05/2022 - 12:26

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