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  1. News: The Marketing Practice announces further US expansion with the acquisition of Campaign Stars

    so far.  As the leader in tech-enabled ABM and ABX, Campaign Stars will be a powerful addition ... fast-growth tech businesses to market leaders like Salesforce and SAP. The deal represents yet another step ...

    David Rowlands - 27/04/2022 - 10:37

  2. News: Monthly roundup of new hires in B2B

    to help clients navigate the complex data and tech decisions that support success locally, regionally ...

    David Rowlands - 01/06/2022 - 09:59

  3. Abhi Morjaria on diversity and inclusion in B2B spheres

    and 2-year old son, Kyan. My B2B career started with an incredible opportunity at one of the leading tech ... I managed marketing strategy for large tech brands. After that, I co-found a milkshake and dessert shop ... with my husband and I also started my own e-commerce business. I returned into tech with Ingram Micro ...

    David Rowlands - 12/01/2022 - 14:12

  4. News: B2B Marketing and Harvard want your nominations for the B2B tech marketing innovators index

    you as an innovator? Well, we’re looking for marketers who are: Transformational: Tech marketers who ... campaigns, or otherwise). Challengers: Tech marketers who have not just transformed their own ... organisation's mindset and strategy, but who have made a noticeable change in their market, whether that's ...

    David Rowlands - 01/10/2021 - 12:38

  5. So you think you’re mature? Let’s see…

    and personalisation. What’s holding progress back is another disconnect with analysts, and this time, focused on tech ... using predictive analytics, in addition to including BI tech in their toolkit. This means teams can ...

    Harriet Durnfor... - 12/05/2022 - 08:48

  6. Partnering with your customers can be the answer to boosting your marketing impact

    small tech startups and Fortune 500 companies. PVD Products knew the market would soon grow quickly ... registrants asked to receive more information on PVD Products and notices of any future webinars. Encouraged ... registered attendees asked to receive more information on PVD Products and notices of any future webinars. ...

    Rod Griffith - 03/02/2022 - 08:49 - 1 comment

  7. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    a communications system for a global corporation, a med-tech device used across different hospitals, etc. ... — IT/tech, engineering, chemistry, finance, medicine, etc. B2B marketers/customers are never ends ... observed how innovative tech offerings are frequently promoted for their tech alone, in the full glory ...

    Sue Mizera - 25/04/2022 - 09:55

  8. How can you really bring innovation into your marketing department? Learnings from the frontline

    in February to shine a light on those who had demonstrated innovation in the tech marketing world over ... the roundtable.  1. Be authentic Covid-19 has given tech marketers permission to make mistakes and not get things ... in the tech marketing world over the past year.   anonymous user Blog 0 No votes yet Master- Strategy & ...

    Sophie Baldry - 25/03/2022 - 11:39

  9. Funny is as funny does: Steve Mudd on humorising your B2B brand

    do it? Throwing the events playbook out the window NetApp challenged the a-typical tech company ... to the cloud.  As Steve puts it, host Whitney Cummings isn’t “someone you’d normally choose for a tech ... By Steve’s own admission, “there are a lot of old white men who work in tech today, but our audience ...

    David Rowlands - 07/04/2022 - 14:51

  10. Making the most of your marketing automation platform

    team we’ve got are the ones who know the tech and come up with all the great ideas. Through enabling ... been more important.” Where you’re going wrong So, you’ve got the tech. Now what? Tom outlines four ... tech. Remember, “you don’t know what you don’t know.” Audit. “If you don’t audit the system every ...

    David Rowlands - 17/03/2022 - 09:06


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