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  1. Four steps to selecting the right companies to target with ABM

    existing tech stack to enable you to easily segment and analyse audiences and load them into their own ... for any kind of B2B marketing and sales activity, regardless of what your marketing tech stack looks like. ...

    Feroze Engineer - 13/04/2022 - 08:36

  2. Account-based strategies in Europe: What’s the status quo, and who’s leading the charge?

    maturity of a country goes along with the level of tech maturity available in that region, and most ...

    Daniela fernandes - 15/03/2022 - 10:24

  3. Simon Daniels on the MOPs dos and don’t for 2022

    Operations Hive Ambassador Simon Daniels discusses all things MOPs from why the latest tech isn’t always ... for everybody to appreciate that,” he adds. Approaching new tech in 2022: Look in the closet before you go ... on the tech they actually need? “The key to marketing technology management is to understand what you’ve got ...

    David Rowlands - 25/01/2022 - 08:55

  4. Three tactics to beat the B2B sales talent crisis

    with the rise of tech enabled systems, minimal training is no longer an option. Sales leaders need to completely ... of executing sales amongst the team. 2. Technological skills Tech-enabled sales systems have grown ... representatives in the increasingly tech-enabled industry. No longer can sales leaders avoid training ...

    Shabri Lakhani - 09/03/2022 - 14:33

  5. It’s time to be your ‘authentic self’ at work

    across fintech and payments, I know first-hand what it’s like to be a woman in tech. In this time, ...

    Laurel Wolfe - 15/03/2022 - 13:42

  6. News: The Marketing Practice announces US expansion plans with the acquisition of 90octane

    fast become a B2B creative and tech hub, 90octane is one of the leading companies focused on strategic ... including tech giants like Oracle and NTT, along with Forcepoint, Honeywell and Visa. 90octane provides ...

    David Rowlands - 18/02/2022 - 16:35

  7. How Atos doubled down on digital and what it learned about martech on the way

    about the people and the process than the tech. It’s the people you don’t think you need on the journey ... are: what they’re buying, looking at. You need the tech and data to start properly serving ... With this rising tide comes an outpacing of people’s ability to understand the tech; “there’s a race to have ...

    David Rowlands - 11/02/2022 - 11:24

  8. The market profiling fundamentals you need to know

    talk tech: are there any core pieces of tech you need when approaching market profiling? No tech ...

    David Rowlands - 14/02/2022 - 09:40

  9. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part II)

    observed how innovative tech offerings are frequently promoted for their tech alone, in the full glory ... is correct for the IT/tech department, who will use and implement the product. But beyond immediate users, ... makers; investors, procurement, finance, the press. These audiences are rarely IT/tech specialists, and so ...

    Sue Mizera - 22/02/2022 - 12:26

  10. Greater expectations: What do customers demand online?

    are three areas: 1. Tech for tech’s sake never works This increasing dissatisfaction with technologies ... Pip – don’t get swayed by the latest, so-called ‘best’ tech but instead keep your customer’s needs ...

    Kieron McCann - 10/02/2022 - 08:38


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