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1. Building an authentic brand: Defining the building blocks for brand success

   audience. We spoke to 10 senior marketers (ranging from Deloitte, through to B2B tech companies) to learn ...

   Daniela fernandes - 28/02/2022 - 15:17

2. What’s MOPs got to do with it?

   MOPs? “Having had the privilege of being recognised in the B2B Marketing-Harvard PR tech marketing ... and orchestrate both your team and your tech or be left “scrabbling around at panic stations [and] unable to do ...

   David Rowlands - 22/02/2022 - 09:43

3. News: Monthly roundup of new hires in B2B

   increase in technology investment across Europe and shift in how tech clients operate, with more focus ...

   David Rowlands - 31/03/2022 - 10:32

4. An idiot’s guide to NFTs: An exclusive snippet of Doug Kessler’s Martechopia session

   at Martechopia to find out all! So, do you want to keep on top of the latest tech trends? Attend Martechopia, ...

   David Rowlands - 17/03/2022 - 14:46

5. News: Workplace from Meta gives frontline employees a voice with new global campaign

   the impact of technology without showing the tech itself- also a rarity in B2B”, states Andrew Last, MD ...

   David Rowlands - 04/03/2022 - 13:49

6. ABM Buyer’s Guide: Five questions worth asking ABM platform vendors

   the suitability of ABM platforms for their organisation Bringing an ABM platform into your marketing tech stack ...

   Daniela fernandes - 25/01/2022 - 11:29

7. There are no unicorns: How to recognise, develop and recruit for the skills needed to succeed in marketing operations

   how we use that tech to meet business needs rather than just accumulating shiny objects. It’s not just ...

   David Rowlands - 10/03/2022 - 14:25

8. Is this the end of the B2B whitepaper?

   pivotal as the launch of a whole B2B streaming service – you have to take notice. So, I delved ... tech brands in any given year, which gives a reasonable spread across the industry. A quick, ... as the launch of a whole B2B streaming service – you have to take notice. So, I delved into the figures. ...

   Kavita Singh - 18/08/2021 - 17:25

9. Round table discussion: The future of tech marketing: What’s impacting growth and revenue for 2022 and beyond?

   Round table discussion: The future of tech marketing: What’s impacting growth and revenue for 2022 ... our virtual round table discussion on March the 3rd, for senior marketers in tech.   The secret ... of great tech brands’ success has been their ability to balance long term brand building with short term ...

   Cliff_1 Guy - 02/12/2021 - 11:33

10. Dr Christine Bailey’s four key pillars of B2B digital selling

    was noticeably higher than accessing the full report. As Christine outlines, use your insights to stock your ...

    David Rowlands - 17/02/2022 - 15:33

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