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  1. Propolis April 23 roundtable RYI

    and the role of marketing? These are some of the crucial questions we’ll be exploring at our April 2023 ...

    scotty - 13/03/2023 - 10:10

  2. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

    technical summaries and scary product specs: C/SIDE, SIFT, MS SQL, Oracle RDBMS.  Going into this project, ...

    Sue Mizera - 09/03/2023 - 11:16

  3. Eight essentials for a successful global marketing rebrand

    the jargon  There’s nothing we B2B marketers like more than an acronym served with some technical jargon. ... technical terms that you very quickly fall into the trap of using – and expect everyone to understand you. ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  4. Live reaction: Can ChatGPT write your B2B copy?

    of technical knowledge, without being unfair… “Write an 800-word blog post introducing the five most important ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  5. Account-Based Marketing

    Questions you should be asking about ABM The four pillars of a good ABM program TriComB2B ...

    Jerusa Calliste - 05/01/2023 - 09:11

  6. Senior marketing researcher

    the Senior Market Researcher will assist in the creation of various ‘technical content’ within Propolis (i.e. ... what content and benchmarking data we should be creating to meet our members’ needs. Create technical ... to improve their marketing. Contribute to the level of engagement on Propolis by proactively posing questions ...

    Jennie Barrick - 01/12/2022 - 09:19

  7. Propolis new user interface

    the expertise, insight and answers you need, each day. Just select which action you want to take: Ask a question ... expert for 1-2-1 advice, enrol in training, or scope a bespoke team development project.   Ask a question ... Ask the Propolis community- pose your question in the All Members room Or select one of eight Propolis ...

    scotty - 16/11/2022 - 12:30

  8. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    Three questions you might be asked  What questions don’t you want to be asked, or alternatively, what ... questions would you really want to be asked, and have sharp, tight answers prepared. In this case, you could ... anticipate management questions, such as: We already have a logo and corporate style guide, we already have ...

    Sue Mizera - 08/12/2022 - 10:09

  9. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    thing!  It’s not the ‘silver bullet’ many attribute to it.   Without question, your results must use ...

    Sue Mizera - 15/12/2022 - 08:40

  10. Leaders Roundtable Batten down the hatches

    which will inevitably emerge during or immediately following this period?   These were the questions we ... purchase scrutiny – such as deeper forms of technical output, showing things like total cost of ownership? ...

    scotty - 16/11/2022 - 10:21


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