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  1. Much like comedy, good B2B marketing comes down to timing

    with useful insights. Intent data can tell what your target audiences are researching in terms of products ...

    Jon Clarke - 24/01/2022 - 10:22

  2. Abhi Morjaria on diversity and inclusion in B2B spheres

    entering 2022. LG: To kick off the interview, would you mind telling us a bit about yourself and your ...

    David Rowlands - 12/01/2022 - 14:12

  3. How and why marketing must drive sustainability

    your sustainability goals in a clear, relatable and jargon free way. Don’t be shy. Tell your story, ...

    David Rowlands - 11/01/2022 - 08:47

  4. What’s in store for B2B marketing in 2022?

    designed to make your life easier.  Two thirds of users say they can't tell if they are talking ... that users cannot tell whether the web conversations are automated or not.  Creative AI is also making ...

    David Rowlands - 07/01/2022 - 15:27

  5. Christelle Fraysse on the importance of a solid CRM system

    in 2022. LG: To kick off the interview, could you please tell us a bit about yourself, Workbooks and your ...

    David Rowlands - 16/12/2021 - 12:19

  6. Five of the best digital marketing strategies B2B can learn from B2C

    between fiction and reality with its ad: “ So Yeah, We Tried Slack … ”. The ad tells the story of Sandwich ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  7. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    “buy-in” but I think what’s really behind that is time and practicality. Marketers can be guilty of telling ...

    David Rowlands - 10/12/2021 - 10:37

  8. Are the 2020s the Decade of the Great B2B Rebranding?

    your martech findings and your brand developments along the same, key criteria: What does each tell you ... and in each of them? If your data tells you what they buy, can your brand rush in to tell you why they buy it? ... based on what your brand and your martech, now hand-in-glove, are telling you-make them both your BFFs. ...

    Sue Mizera - 01/12/2021 - 10:47

  9. The B2B Marketing Awards 2021: Check out who won big

    of the night, including three Golds for ‘The profit hunter’ and ‘Bring it on.’ Ten points if you can tell us ...

    David Rowlands - 01/12/2021 - 16:29

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