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  1. How to realise the full potential of sustainability marketing

    and how you tell your story. Integrating and measuring sustainability  To maximise the long-term positive ... those who can prove their authenticity and values will have a story worth telling. With the joined-up ...

    Leeya Hendricks - 26/11/2021 - 09:41

  2. The B2B Marketing Awards 2021

    was epic!   Are you a winner? Time to tell the world how awesome you are. Use our handy awards assets ...

    Jason Taylor - 22/11/2021 - 12:21

  3. Four game-changing insights driving customer acquisition in a digital world

    need to use content to nurture the 90% who aren’t there yet.  Marketing should be able to tell sales ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  4. 11 words to delete from your B2B copy

    it’s innovative, it probably isn’t.  Innovation is one of those show-don’t-tell qualities. If something ... yourself this: how much would you trust someone who keeps telling you how trustworthy they are? Exactly. ...

    David McGuire - 18/11/2021 - 16:34

  5. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    Steve Jobs: “get closer than ever to your customers. So close that you tell them what they need well ...

    Sue Mizera - 19/11/2021 - 09:34

  6. The data and science you need to know when approaching ABM email marketing

    telling a story using supporting visuals, such as a whiteboard.  Candidates’ brain reactions were examined ...

    David Rowlands - 16/11/2021 - 09:39

  7. Unconventional ways of getting customer insight

    these. In essence, they’re telling you what they like, dislike and what you should change about your ...

    Kate Cox - 15/11/2021 - 09:25

  8. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    matters most in their role, they will tell you it revolves around trust and relationships: trust ... struggling to tell a clear and consistent story as a result or creating ‘flat’ content which then needs heavy ... for a better ROI Creative content that really earns the attention of decision makers, tells an engaging story ...

    Andrew Mildren - 02/11/2021 - 15:10

  9. The 360-degree customer view: What does it mean and how can you actually achieve it?

    being obsessed about acquisition, however, is not enough. After all, how can a marketer reasonably tell ...

    David Rowlands - 04/11/2021 - 11:22

  10. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    it allows your brand story-telling to come to life. It has to be meaningful, it has to be authentic ...

    Anonymous (not verified) - 20/10/2021 - 16:35


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